Scott Adams is not just the world famous Dilbert cartoonist, he’s the author of the groundbreaking book How to Fail at Almost Everything and Still Win Big. The book is Cernovich News’s Book Of The Week. Adams’s book has masterful advice for managing your energy and creating a system to benefit your life. You can watch […]
Marketing for Men
How to Survive a Public Shaming
Online hate mobs, usually formed by Gawker writers and social justice bullies like Anil Dash, ruin lives. They get people fired from jobs, and in the case of Justine Sacco, they send mobs of people to threaten women with rape. I was publicly shamed. I got a full treatment on Gawker’s front page. Some idiots did an MSNBC […]
Live Your Life, Share Your Story
Personal branding and image is big these days. If you talk to anyone in marketing or PR, they’ll tell you to create a personal brand and then ensure your conduct is congruent with that brand. If you’re a fitness guy, never let anyone see you without abs. If you’re a mindset trainer, don’t let people […]
How to Write a Long Form Sales Letter (Juicing Book Case Study)
This article will be sort of meta-marketing. I am going to market my books to you while also explaining how to market YOUR books. I have a juicing ebook for sale. As I started my juicing website as a hobby, I outsourced the sales page rather than do it myself. I don’t like the sales page. […]
Convert Random Readers into Regular Readers (EliteFTS Case Study)
Even though we’ve never met or communicated, Dave Tate has been a major influence on my life. He currently owns and runs EliteFTS, a powerlifting equipment company. (I bought my Econo Prowler from there.) Because I admire Dave, I’m going to tell him something. Your EliteFTS blog design sucks. Whoa! Am I trolling Dave? No. I am […]
Uplifting Music to Write and Wind Down To (Bonus: Marketing Tips from DJs)
If you define marketing as getting your message out, which is how I view marketing, then you can learn a lot from DJs. A smart DJ is posting his sets on SoundCloud, is on Twitter or other social media engaging with people who link to him, is making loose online networks, and is otherwise promoting […]
Learn How to Take a Headshot Even if You’re not an Actor
Headshots aren’t just for actors and models. If you have a marketing page, online dating profile, or even a social media account, chances are you’ve posted your face online. Are you putting your best face forward? Judging by head shots I’ve seen, you’re probably not. And that’s totally cool. The great thing about the Internet […]
How to Get a Million Visitors to Your Website: Part 1
I flopped around the Internet for years, learning the ropes and learning how to write. If you count posting on internet list-serves, I’ve been writing online since 1999, and I started my first blog in 2003. Oh how time flies! In 2014 I had a great year, with my websites getting millions of page views […]
Using Media Attacks as Social Proof
This is what we call stealth marketing, meta-marketing, or humble bragging. I’m going to write about how corrupt the media is by pointing out what the media has written about me! Not really. As you know, I have zero respect for modern journalism. But since the media tried ruining my life, I may as well […]
Why You Need Multiple Streams of Traffic
Jeff Walker coined a cool phrase that sums up my approach to the web – multiple streams of traffic. We all know that multiple streams of income are preferable to a single stream of income. If you lose one job or client, you will be OK as you have other sources of income. The same […]