Scott Adams is not just the world famous Dilbert cartoonist, he’s the author of the groundbreaking book How to Fail at Almost Everything and Still Win …
How to Survive a Public Shaming
Online hate mobs, usually formed by Gawker writers and social justice bullies like Anil Dash, ruin lives. They get people fired from jobs, and in the case …
Live Your Life, Share Your Story
Personal branding and image is big these days. If you talk to anyone in marketing or PR, they’ll tell you to create a personal brand …
How to Write a Long Form Sales Letter (Juicing Book Case Study)
This article will be sort of meta-marketing. I am going to market my books to you while also explaining how to market YOUR books. I have …
Convert Random Readers into Regular Readers (EliteFTS Case Study)
Even though we’ve never met or communicated, Dave Tate has been a major influence on my life. He currently owns and runs EliteFTS, a powerlifting …