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Marketing for Men

Using Media Attacks as Social Proof



This is what we call stealth marketing, meta-marketing, or humble bragging. I’m going to write about how corrupt the media is by pointing out what the media has written about me!

Not really.

As you know, I have zero respect for modern journalism. But since the media tried ruining my life, I may as well share how I handled their attacks.

I’m going to make a marketing point you can apply to your life.

The media is dominated by far-left radicals who hate men, and especially men who won’t bow down to the establishment. (The media also hates women who fail to conform, but that’s a topic for another day.)

Several “journalists” made a coordinated attack to discredit me and shame me into silence. Articles appeared within minutes of one another, proving collusion.

Instead of shaming me into silence, they made my voice grow stronger. One “journalist” who attacked me had to take a 30 day leave of absence from his job, as he developed drug problems when he was exposed as an animal abuser.

When the media attacks you, there’s a choice to make in the present moment. You can cry like a punk, get on your belly, and beg for forgiveness.

I laughed at them. In fact, right now there’s a media blackout on me. No media outlet will write about me, as journalists are afraid I’ll hire a private investigator to look into them.

I could cry about unfair media coverage. Or I can say, in all honesty, that I have been discussed in Newsweek and featured on MSNBC.

Negative attacks are social proof.

What is social proof? Simple. People believe you’re a big deal if other people believe you’re a big deal.

Whether you’re a big deal because you’re hated by cretins and scoundrels in the mainstream doesn’t matter all that much.

If you can say, “I’ve been quoted in the Washington Post,” and “My writing has been featured on MSNBC,” people assume you matter.

You could debate all day whether it’s healthy to live in a decadent, celebrity-obsessed culture where people get their signals from the media. But such is the world we live in.

That the media seems far more obsessed with my 140 character Tweets rather than my considerable body of legal scholarship and mindset articles is also neither here nor there.

In fact, the media is moronic.

Why are journalists obsessed with my Tweets?

Journalistic standards have fallen so far that twenty-something “journalists” troll through someone’s Twitter account (this is known as “Tweet mining”), looking for shocking and offensive comments.

Generally these “journalists” take something out of context and display it for the public to see. Everyone gets angry and page views happen.

Dollars flow from large advertising corporations to large media corporations.

If you read outrage or clickbait journalism, of course you’re part of the problem.

In marketing, you play the hand you’re dealt.

I can’t control what others say about me. I can, however, choose how to frame what they’ve said about me.

Here are some unfair media attacks on me:

Newsweek, “One Woman’s New Tool to Stop Gamergate Harassment on Twitter.” (I was called a bad person, or something. I didn’t read the article.)

Gawker, “The D-List Right-Wingers Who’ve Turned Gamergate Into Their Loser Army.” (This is the post that ultimately drove a young man to seek help for his drug problems.)

Boing Boing, “Vultures circle GamerGate.” (I was called a vulture for defending the free speech rights of gamers.)

Daily Beast, “Rage Against GamerGate’s Hate Machine: What I Got For Speaking Up.” (Some cry baby cried about me. I didn’t read the article.)

The Frisky [Seems like a blog, but it shows up in Google news], “Adobe Sides With GamerGate Bullies As Part Of Their Involvement With The Bully Project.” (I haven’t read this one, either.)

MSNBC also had a special feature on my Tweets. I’m not joking! This one was funny. In this report, a breathless dork exclaims, “[Cernovich] believes it’s not rape if the participants are willing!”

That’s not a misquote. If you want to understand how kooky these far-left “social justice warriors” are, ponder how rape could occur between willing participants.

Click play and fast forward to 1:59.

I’ve had some neutral to favorable coverage, too:

Above the Law, “Pick-Up Artist Gets Hilariously Scathing Legal Rebuke.” (Acting as 8Chan’s lawyer, I sent a response with co-counsel to Real Social Dynamics after they threatened our client with legal action for exposing corruption within Real Social Dynamics.)

Breitbart News, “International Game Developers’ Association’s Reputations in Tatters #GamerGate.” (I spoke with the media about corruption within the IGDA.)

Breitbart News, “Game Developers Association Calls 10,000 Tweeters Harassers, Including Kentucky Fried Chicken.” (I was quoted in an article about a corrupt non-profit organization.)

Washington Post, “Army expresses surprise about racism allegations over deleted tweet.” (I was quoted for mocking the offense people took when the Army used the phrase “chinks in armor.”)

Breitbart News, “Breitbart Editor Blacklisted from Shorty Awards After Clandestine Feminist Whispering Campaign.” (Covering the story of how the Shorty Awards defrauded me and my readers.)

Marketing is about getting your message out into the world.

Every stupid attack against me makes me stronger. The media has no power, as I’m able to leverage every attack to my advantage.

Imagine I write this bio, “Mike Cernovich is a lawyer and writer who has been mentioned in Newsweek and several other publications. His writing has been featured on MSNBC, and he has been quoted in the Washington Post.”

I’m rolling my eyes at that, but whatever. The game is the game. Play or be played.

Maybe the mainstream media isn’t attacking you, but a business competitor is.

Go build your own website where you can get your message out there.

You don’t need to have an article published in any magazine or on any website.

You don’t have to sell out.

You have the power to start your own media empire.

It takes time, but aren’t you worth it?


Marketing for Men

Cernovich News Book Of The Week: How to Fail at Almost Everything and Still Win Big by Scott Adams



Scott Adams is not just the world famous Dilbert cartoonist, he’s the author of the groundbreaking book How to Fail at Almost Everything and Still Win Big.

The book is Cernovich News’s Book Of The Week.

Adams’s book has masterful advice for managing your energy and creating a system to benefit your life. You can watch Cernovich News’s full review here.

After you buy Adams’s book, leave us a review of how much you enjoyed it in the comments!

P.S. Are you still feeling tired? Buy Gorilla Mind today!

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Marketing for Men

How to Survive a Public Shaming



Online hate mobs, usually formed by Gawker writers and social justice bullies like Anil Dash, ruin lives. They get people fired from jobs, and in the case of Justine Sacco, they send mobs of people to threaten women with rape.

I was publicly shamed. I got a full treatment on Gawker’s front page. Some idiots did an MSNBC special on me. Newsweek and other mainstream publications attacked me. What happened? Did I cry? Did I have a nervous breakdown?

I’m still standing and laughing. In fact, my counter-attacks received more views than the attacks on me.

They say it’s wrong to be a poor sport, but whatever. You don’t play by any sporting rules.

I won. I played your game and beat you.

But if you want to play again, you know where to find me.

However, there’s a caveat. You need a big platform. Nobodies try challenging me, but he can’t bring me enough page views to justify an appearance by yours truly.

I can move the needle, even at my own platforms. On a larger platform the ratings would be huge.

If you want a shot at the champ, you gotta set it up in Madison Square Garden.

P.S. I also laid out the blueprint for everyone else.

People are sick and tired of SJWs and their online hate mobs. Do not back down. Do not apologize. Do not quit your job. Stand your ground and fight.

I won and will continue to win.

You can do the same.

Do not apologize.

Do not quit your job. Make your employer fire you if it comes down to it.

Get your message out.

I’m just a regular guy who was tired of bullies like Sam Biddle and Gawker ruining lives.

You don’t have to be the greatest writer in the world to get your message out.

You simply need to take a stand. There are millions of others who will have your back. You are not alone.

Reach out for help. If a hashtag is formed around your name, tens of thousands of anti-bullying advocates will crash it.

P.S. Go Full Gorilla.

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Marketing for Men

Live Your Life, Share Your Story



Personal branding and image is big these days. If you talk to anyone in marketing or PR, they’ll tell you to create a personal brand and then ensure your conduct is congruent with that brand.

If you’re a fitness guy, never let anyone see you without abs. If you’re a mindset trainer, don’t let people see you get angry! Always look your best.

That’s one way of approaching personal branding, but it’s always felt too constraining to me. Sometimes, as Dave Chapelle portrayed in his genius works of comedy, keeping it real can go wrong.

Even so, I like to keep it real.

Hypocrisy is the only morality.

One reason marketers, PR flaks, and brand advisers tell you to remain “on brand” all of the time is because we live in an era of moral relativism.

“The only modern sin,” Gawker Media CEO Nick Denton observed, is “hypocrisy.”

In the U.S. especially, we are morally stunted. There is no absolute morality. We don’t feel guilt for doing something morally wrong, because morality doesn’t exist.

We are a narcissistic, shame-based society. Our greatest fear is contradicting ourselves and being publicly exposed as a hypocrite. (Read more: So You’ve Been Publicly Shamed.)

Living up to an artificial reality, while perhaps giving you mainstream appeal, leaves you feeling sick and empty inside.

It is dishonest.

Wouldn’t you rather sing a Song of Yourself?

Do I contradict myself?
Very well then I contradict myself,
(I am large, I contain multitudes.)

You are flawed and contain multitudes, which is why people love you.

When you create a personal brand, you become a slave to it. You no longer exist as a human being. You are a persona.

The real you takes shits, picks his nose, probably has a little unwanted urine leakage from time to time, and masturbates to porn. (Please do not share that level of realness with the world, but keep some perspective. You are a human being, not a persona or cardboard cut-out.)

The real you wonders if anyone truly loves you, if you are a fraud who isn’t as good as people think, and often can’t see what the point of it all is when life is decay followed by death.

Will you share your message when that necessarily means exposing your vulnerabilities and hypocrisies?

I live my life and share my story.

I am compassionate, thoughtful, emphatic, kind, cold, callus, sex-crazed, vengeful, and a bit of an asshole who thinks highly of himself while being full of self-doubt.

Sometimes I rant about SJWs and other times I teach about mindfulness and the quest for inner peace.

Some would say I’m a hypocrite! Shouldn’t I be meditating in a cave?

Others would say my contradictions give meaning to my words, as my life shows I am working to improve myself in the very way I encourage others to.

I can’t imagine having any other personal brand than this, “I live my life and share my story.”

For business and marketing types (I have never taken a course in Business or Marketing), this is my mission statement: Live your life, share your story.

No one can expose me. No one can shame me. I am me.

In fact, the media went crazy when they talked about me on TV, wrote about me, and sent tens of thousands of people to tell me to kill myself….

And I laughed at them.

My site’s growth and the growth of my profile proves YOU can be who you want to be.

Be authentic, but not delusional.

If you keep it real, you’ll hit a ceiling.

I would never be allowed on TV. Some of my more controversial articles and Tweets (yes, thousands of people have formed into hate mobs based on my 140-character vignettes) would incite the masses to form online lynch mobs.

Advertisers would pull out and mid-level marketing and PR managers would cause internal corporate drama due to the feelings women have about me. Women are madly attracted to me while wanting to hate me.

Ultimately women control media and advertising, so be careful before you offend them.

Or not.

Live your life, share your story.

Yes, you can be true to yourself while having millions of readers.

In fact, that might be the only way.

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