“Are you Mike Cernovich?!” Why yes, I am. And now I’m here to talk with you about fame.
You will never have a deep emotional connection with another person (with some exceptions).
When you’re famous, your secrets have currency. “Friends” will leak to the media for a quid-pro-quo or out of a Girardian / mimetic desire to hurt you.
(Rene Girard in a sentence: People don’t know what they want, so they’ll try destroying you to take what you have.)
Why do you think famous people only hang out with other famous people? If everyone in the room is famous, then everyone has a shared interest in secrecy.
But famous people rarely go deep even with other famous people, because you never know what might leave the room.
Human connection is the sine qua non of the human experience. When you lose the ability to connect through shared stories and mutual vulnerability, you lose what it means to be human. This is also why famous people often have breakdowns, failed relationships, and sometimes vanish to the wilderness.
Your biggest fans will become your biggest haters.
The people you get to know today will feel betrayed tomorrow if you stop giving them adequate attention. It’s simply not human nature to say, “I got to know that person for a while, and then we all moved on. Good times!”
People will become emotionally attached to an idealized vision of you, and if you don’t answer their emails quickly enough, they’ll start to say, You’re too good for me now, huh?
One young man I spent hours helping years ago and helped avoid suicide still stalks me because he felt betrayed when I stopped answering his emails. (Hey, I saved the guy’s life. I don’t need to swap stories all day every day about nonsense.)
I thought it was nice to answer emails, but the replies kept coming, and how can I keep up? People take your inattention personally. Everyone thinks they are the center of the universe, and how dare you not drop everything you are doing to listen to their bullshit.
(I’m going to be a bunch of emails and texts from people asking if the above paragraphs are about them. That is how self-absorbed people are. They can’t read an article, empathize with me, and instead will make it about themselves.)
Your fans will think they own you.
Do you know what it’s like to have a job where a boss is always telling you what to do? Multiply that by millions, and you’ll understand what it’s like being famous. Everyone will tell you what you should be doing with your life, and they believe they have the right to order you around.
You won’t make as much money as you think.
Outside of A-list superstardom, fame converts poorly to dollars. To make money online, you want to build a niche.
Everyone loves to “mock” Gorilla Mindset, but it’s my seminars and coaching and consulting that keep the lights on.
In fact, I would make more money if I quit doing journalism and media stuff today. (Which, yes, leads one to ask what the f-ck I am doing with my time.)
People will set you up in honey pot operations.
If you’re a famous man, you think there must be some “perks” to fame. Remember that people who are attracted to you for your fame aren’t honorable people. Maybe someone is trying to frame you, or trap you, or is simply insane. Look at how many men are losing their livelihoods based on the flimsiest allegations. Ryan Lizza went from top dog at the New Yorker to nothing, based on stuff his ex-girlfriend said, which had nothing to do with his employment.
You can’t talk about being famous, because that’s a humblebrag and douchey.
No one will tell you the severe burdens of fame, because they are afraid of being attacked. Oh, you think you’re important now?!
The need to destroy is the animating force of humanity.
You can’t tell jokes. Your words will be taken literally. They will be taken out of context. Your satire will be treated as sincere.
Tomi Lahren joked that her dog was being noisy, and she “kicked” her five times. She told this on her Instagram, and as we all know, she adores that dog.
And you wouldn’t actually kick a dog on live TV, as the dog would yelp. (Someone is going to ask how would I know this, it must be because I kicked a dog!)
However that one joke got her called all sorts of names, and even PETA went after her.
You can’t make mistakes, as social media hate mobs will stalk you forever.
Venture capitalist Marc Andreessen used to share his insights freely with the world. Then one day he said something inaccurate, and sort of stupid. Rather than have people say, “Welcome to being human,” the mob scalped him. Now he lays low, which he should.
Four young Jewish women were no-platformed because their mom is controversial speaker and writer Pamela Geller.
For the rest of their lives, these Jewish women will have people who monitor their every move. When they book a venue, stalkers will start calling in death threats. And that’s not even because of what they said, this viciousness is because of whom their mom is!
I tell all of my famous friends to stay off social media. Don’t post anything except maybe inspirational quotes or links to your events.
The upside benefit is low, and the downside risk is your livelihood.
Fame re-wires your brain, and you’ll forever be “chasing the dragon.”
Because I never wanted fame, it hasn’t affected me. Friends and I joke about how silly it is, and people who meet me all say, “You don’t act like you’re famous!’
This is because fame didn’t hit me until a few years ago. My brain was fully developed. And since I never wanted fame, it’s “Meh” to me.
If you get famous when you’re younger, it’ll re-wire your brain. You’ll become addicted to fame. You’ll obsess over your image, Google and Twitter name search yourself obsessively, and it will feel like weeks of agony if people aren’t talking about you for a day.
Fame will become a drug, and like any junkie, you’ll do anything to chase the dragon of a high. This will lead to short-term impulsive decisions that will harm you for the rest of your life.
People will get angry at you for making a living.
And you know what happened.
The same thing that happened when I wrote a book. People got angry, and let me know I was selling out.
HOW DARE YOU SELL ANYTHING?!
The reason people can read for free is because others buy books, attend seminars, and try out Gorilla Mind.
Rather than be grateful, most people get resentful.
Yes, most people get angry. At me. Someone who provides value for people, for free, simply for offering products and books that others may voluntarily buy.
Thankfully I tell those most people how I feel, which is that they need to Get The Eff Off My Website.
And thank you to the generous many who support me.
Why I Made Myself Famous
As a shy introvert, I remained anonymous for years. I then read a book by Frank Kern, and in this book, he explained that in America, people only respect you if you’re a celebrity.
Fame is influence, and America is heading in the wrong direction. In the UK, people go to prison for jokes. Germany is a police state. Pedophile gangs are allowed to roam freely. What will happen to America if I do nothing?
I made myself famous because that was the most effective way for me to serve my country in the current times.
The downsides are considerable.
But yesterday I was walking in Old Town San Diego and saw a great young man with his girlfriend. We had a nice chat, and these are common.
My “fan base” (I hate using that word) includes the best people this country and world have to offer. People everywhere smile and thank me.
Knowing great people love me, and that together we are making the world a better place, offsets the considerable downsides of my fame.
And I view my role as a Founding Father (or Mother). They risked their lives for freedom. I am fighting and risking my life for a cause greater than myself, and the downsides of fame are simply a cost of being a patriot.
Unless you want your life to be upended, do not seek fame.
And if you do become famous, know the risks.
Blood Work for Men
Women live longer than men because women go to the doctor. Sure there is more to it than that, but it’s also true that if a woman sees a mole or something, she’s calling the dermatologist. Men accept “aches and pains” as sign they are growing old and never see a doctor until it’s too late.
Part of taking care of yourself is getting regular blood work done (at least once a year) and knowing how to read your own blood work. The most important tests for men health are testosterone levels, cholesterol levels, fasting glucose levels, and Vitamin D.
- As always, never undergo a diet or exercise regime without a doctor’s supervision!
Yes, you have to learn how to read your own labs because most doctors won’t order the full male anti-aging lab work you need (insurance companies often won’t cover a full panel), and if when doctors do order full labs, they only look to see if you’re with “range.”
Take testosterone levels for example. My own recent blood works shows I am within range, and even have a healthy overall testosterone level. But I’m at the bottom 20% percentile for free testosterone. (Isn’t it funny that people often accuse me of having ‘roid rage. I’m actually low T!)
Let’s go into my own blood work.
Here is what the lab work looks like. Does it sound confusing? Fret not.
This testosterone lab result shows my testosterone levels are 538.8 ng/dL.
500 ng/DL is considered a healthy level by most general physicians who tell you to eat according to the Food Pyramid. It’s also the magic number to get TRT.
- See, “Testosterone Replacement Therapy: Playing Catch-up With Patients“
- Although there is no consensus on an absolute number that defines a low testosterone level, concern exists that there are economic incentives to raise the bar for normal and thereby increase the potential market for testosterone-raising products. Many commercial avenues for the treatment of low T do not follow the standards of the established medical community. Some websites suggest screening for low T with total and free testosterone levels for all men aged > 40 years. Others advise men to consider TRT if they have a total testosterone level of < 500 ng/dL or a free testosterone level that is not in the upper one-third range for men aged 21 to 49 years.
Even though my testosterone is within the average range, but the biological marker that matters is free testosterone.
- Free Testosterone(Direct) 9.5 NORMAL
The range for free testosterone is 6.8-21.5 pg/mL. A level of 9.5 pg/mL is in the low range of testosterone.
Of course if you go to the doctor and get labs ordered, it’s unlikely he or she will even order a test for free testosterone.
And unless you ask for your results, the doctor is only going to look to see if you’re within range.
You can have low testosterone or have other issues even if you’re within range.
The scientific consensus on cholesterol levels and heart attack risk is a mess. First they said high cholesterol would lead to a heart attack. Then they said your HDL (high density lipoprotein) levels should be used to offset your overall levels. Now…. They don’t know.
Here is the latest on cholesterol and heart attack risk according to the Mayo Clinic:
For predicting your risk of heart disease, many doctors now believe that determining your non-HDL cholesterol level may be more useful than calculating your cholesterol ratio.
And either option appears to be a better risk predictor than your total cholesterol level or even your low-density lipoprotein (LDL, or “bad”) cholesterol level. Non-HDL cholesterol, as its name implies, simply subtracts your high-density lipoprotein (HDL, or “good”) cholesterol number from your total cholesterol number. So it contains all the “bad” types of cholesterol.
An optimal level of non-HDL cholesterol is less than 130 milligrams per deciliter (mg/dL), or 3.37 millimoles per liter (mmol/L). Higher numbers mean a higher risk of heart disease.
To calculate your cholesterol ratio, divide your total cholesterol number by your HDL cholesterol number. So if your total cholesterol is 200 mg/dL (5.2 mmol/L) and your HDL is 50 mg/dL (1.3 mmol/L), your ratio would be 4-to-1. Higher ratios mean a higher risk of heart disease.
My HDL level is 65 and my total cholesterol level is 199.
- 199 / 65 = 3.06
According to available consensus, I have a less than half the risk of a heart attack:
The Framingham Heart Study states that the following cholesterol ratios roughly signal different degrees of heart disease risk:
5.0 = average risk
3.4 = half the average risk
9.6 = twice the average risk
Because I have had my labs measured for years, I see that my LDL levels increased.
2013 cholesterol levels:
- Total 132
- Triglycerides 41
- HDL cholesterol 45
- VLDL cholesterol 8
- LDL cholesterol 79
Because I’ve tracked my blood work since 2013, I see that my LDL went up, spiking my total cholesterol level. Basically because I’ve eaten like a fat ass all year while still exercising.
HDL levels go up when you exercise aggressively.
Fasting glucose levels (measured in two ways) are more important that cholesterol levels. Your fasting glucose levels on a blood test will show you your risk for diabetes.
- Glucose 89 ….. NORMAL 65-99 mg/dL
89 is good, especially as my levels in 2013 were 84.
According to the Mayo Clinic:
- A fasting blood sugar level less than 100 mg/dL (5.6 mmol/L) is normal. A fasting blood sugar level from 100 to 125 mg/dL (5.6 to 6.9 mmol/L) is considered prediabetes. If it’s 126 mg/dL (7 mmol/L) or higher on two separate tests, you have diabetes.
I also had my Hemoglobin A1c labs done:
- Hemoglobin A1c 4.9
That’s a freaking good number according to Mayo:
- Glycated hemoglobin (A1C) test. This blood test, which doesn’t require fasting, indicates your average blood sugar level for the past two to three months. It measures the percentage of blood sugar attached to hemoglobin, the oxygen-carrying protein in red blood cells. The higher your blood sugar levels, the more hemoglobin you’ll have with sugar attached. An A1C level of 6.5 percent or higher on two separate tests indicates that you have diabetes. An A1C between 5.7 and 6.4 percent indicates prediabetes. Below 5.7 is considered normal.
I’ve still cut the carbs down largely because my diet is a disaster as anyone who follows my Instagram knows.
Vitamin D levels should be in the 50 ng/mL range.
My result was 40.1 ng/mL range.
No big deal, I’ll start taking 5,000 iu’s of Vitamin D a day for a month or two and also make sure to get some more sunshine.
Misc blood work / lab results
Each person is different and your blood will tell the tale.
A full lab shows more than just tesosterone levels, and looks like this:
CBC With Differential/Platelet WBC 5.6 NORMAL 3.4-10.8 x10E3/uL 01 RBC 4.60 NORMAL 4.14-5.80 x10E6/uL 01
Hemoglobin 14.1 NORMAL 13.0-17.7 g/dL 01
Hematocrit 42.4 NORMAL 37.5-51.0 % 01
MCV 92 NORMAL 79-97 fL 01 MCH 30.7 NORMAL 26.6-33.0 pg 01
MCHC 33.3 NORMAL 31.5-35.7 g/dL 01 RDW 13.2 NORMAL 12.3-15.4 % 01
Platelets 286 NORMAL 150-450 x10E3/uL 01 Neutrophils 38 NORMAL Not Estab. % 01
Lymphs 44 NORMAL Not Estab. % 01
Monocytes 14 NORMAL Not Estab. % 01 Eos 3 NORMAL Not Estab. % 01 Basos 0 NORMAL Not Estab. % 01
Neutrophils (Absolute) 2.1 NORMAL 1.4-7.0 x10E3/uL 01
Lymphs (Absolute) 2.5 NORMAL 0.7-3.1 x10E3/uL 01
Monocytes(Absolute) 0.8 NORMAL 0.1-0.9 x10E3/uL 01 Eos (Absolute) 0.2 NORMAL 0.0-0.4 x10E3/uL 01
Baso (Absolute) 0.0 NORMAL 0.0-0.2 x10E3/uL 01
Immature Granulocytes 1 NORMAL Not Estab. % 01
Immature Grans (Abs) 0.0 NORMAL 0.0-0.1 x10E3/uL 01
How to Get Blood Work Done.
Past experiences with doctors have shown that they won’t order the full labs, and when they do, they often won’t send you the full records.
I also like that I can log into a dashboard and get all of my blood work for over half a decade.
This is what the dashboard looks like. I have all of my data in one place, and they don’t charge you an annual fee to keep it stored here, unlike many of the new “health apps.”
The Male Anti-Aging Panel is comprehensive and covers every test I mentioned above and a lot more.
I get the Male Anti-Aging Panel done once every 12-18 months, because it’s expensive (your health is worth it), and I get a smaller test done more frequently as needed.
HEALTHY12 usually works as a 12% off coupon code. I used it on my last test and it worked.
What to do about Testosterone Levels.
Go see a doctor who specializes in male hormone optimization. Don’t waste your time with a General Practitioner unless you have a good relationship with him and her and they won’t give you any static.
TRT is around $80 a month.
Now there’s a lot of disinformation about TRT, and my answer is that I don’t care if you go see a doctor about TRT.
I don’t have all day to hand hold cry babies who believe the lies.
Get your labs done, take care of your health, and talk to a doctor.
And listen to this podcast:
However also know that most of what you read online about how to “naturally raise testosterone levels” is bullshit as are those over-the-counter “testosterone boosters.”
If you enjoyed this article about men’s health, read Gorilla Mindset, which covers mindset and physical health.
Supplements I take for overall Men’s Health
Vasky – a vasodilator.
Vasodilators are medications that open (dilate) blood vessels. They affect the muscles in the walls of your arteries and veins, preventing the muscles from tightening and the walls from narrowing. As a result, blood flows more easily through your vessels. Your heart doesn’t have to pump as hard, reducing your blood pressure.
As the great Dr. Brett Osborn is fond of saying, “You’re only as old as your blood vessels.”
Vasodilators open up your blood vessels, leading to improved circulation. (But you have to see a doctor because you may have bleeding issues and a vasodilator could be harmful!)
Vasodilators also improve blood flow to other parts of the body if you know what I mean.
Vasky Is from MTS Nutrition and you can get it here.
3 cans of sardines a week.
Sardines are loaded with Omega 3 fatty acids, which are good for your heart.
Other people take fish oil, although some evidence suggests the body doesn’t absorb the Omega 3’s from fish oil as well as it does from whole fish. (Some idiot is going to scare monger about mercury and just go away because that’s disinformation and we don’t have time for that here.)
Coenzyme Q10 (CoQ10) is one of the few supplements the straight-laced Mayo Clinic recommends:
Heart conditions. CoQ10 has been shown to improve symptoms of congestive heart failure. Although findings are mixed, CoQ10 might help reduce blood pressure. Some research also suggests that when combined with other nutrients, CoQ10 might aid recovery in people who’ve had bypass and heart valve surgeries. Parkinson’s disease. Early research suggests that high doses of CoQ10 might be beneficial for people in the early stages of this progressive disorder of the nervous system that affects movement.
DHEA is less important than testosterone, but it’s still an important male hormone. Some evidence suggests that DHEA is good for bone health.
Magnesium is the most important supplement men (and women) can take.
Magnesium, an abundant mineral in the body, is naturally present in many foods, added to other food products, available as a dietary supplement, and present in some medicines (such as antacids and laxatives). Magnesium is a cofactor in more than 300 enzyme systems that regulate diverse biochemical reactions in the body, including protein synthesis, muscle and nerve function, blood glucose control, and blood pressure regulation. Magnesium is required for energy production, oxidative phosphorylation, and glycolysis. It contributes to the structural development of bone and is required for the synthesis of DNA, RNA, and the antioxidant glutathione. Magnesium also plays a role in the active transport of calcium and potassium ions across cell membranes, a process that is important to nerve impulse conduction, muscle contraction, and normal heart rhythm.
Vitamin D is also a must-have supplement. Read the full fact sheet here:
Vitamin D promotes calcium absorption in the gut and maintains adequate serum calcium and phosphate concentrations to enable normal mineralization of bone and to prevent hypocalcemic tetany. It is also needed for bone growth and bone remodeling by osteoblasts and osteoclasts. Without sufficient vitamin D, bones can become thin, brittle, or misshapen. Vitamin D sufficiency prevents rickets in children and osteomalacia in adults. Together with calcium, vitamin D also helps protect older adults from osteoporosis.
Gorilla Mind Smooth.
Gorilla Mind Smooth is a stimulant-free focusing agent.
I take it most days, and sometimes stack it with Rush (as when I need to get a lot of writing done). Get it here.
Books to Read on Men’s Health
I only recommend two, because they are the best.
Get Serious by Dr. Brett Obsorn is the best general book on health and fitness for men.
The Testosterone Optimization Therapy Bible by Jay Campbell is the best book on testosterone and other specialized subjects.
Gorilla Mindset by Mike Cernovich is the best overall book on mindset + good living.
Stay healthy friends!
This article is probably a lot of reading, and yet it’s only part of the knowledge you need to live a full and complete life.
If you have any questions, post them below!
P.S. If you made it this far, you deserve a reward. Use GM10 at checkout to save 10% on your full order at Gorilla Mind here.
Podcast – How to Win Big By Starting Small
For a while I wanted to start a podcast focusing on a lot of issues you want to know more about, and finding the right people to work with is something I take my time doing.
We already have Jay back with the best health and fitness information you’ll get anywhere.
And Alex and Ed have done seminars with me.
What about the entrepreneurial podcast, though…
I’ve had more failures than successes, and needed someone to balance me out who has had more successes than failures, and also someone who had expertise in areas I didn’t.
(That’s how partnership works. There’s no reason to work with your twin. You partner with people who have complementary skills.)
A guy came down for a cigar night and seemed OK.
I tend to like people right away and work with them, or not.
Sometimes it leads me into some issues (as with my first film), but more often my instincts are right and it pays off.
(I had a bad feeling about the guy I did my first film with, but it was too late at that point.)
He said, “Wanna start a podcast?”
And Mindset Squared was created.
What are we going to talk about?
Well Mike brought down a bottle of Pappy Van Winkle’s 23 to compare with Yamazaki 18, so there will be some “good life” stuff for sure.
And also business and other subjects.
You can listen to all of the Mindset Squared episodes here:
You can listen to our most recent episode below:
Or watch the video here:
And bookmark this page to stay updated on all matters podcast related.
Listen to the first two chapters of the Gorilla Mindset audiobook for free
Listen and if you like it, buy it at Audible here.
Gorilla Mindset: Introduction
Gorilla Mindset Chapter 1: Mindset is a Conversation
Gorilla Mindset audiobook reviews
Gorilla Mindset has over 1,400 ratings.
- Essentials of mindset & lifestyle in one book
- Gorilla Mindset is a series of mindset and lifestyle shifts that you can adopt in your life to get more of what you want. The audiobook helps you take your Gorilla Mindset training to the next level if you are working the paperback/kindle as well.
- Just what I needed Some really great stuff in here about shifting your mindset from accepting life to doing something about it.
- Self awareness Loved this book now I can see myself, or be more aware of myself. Thank you Mike.
- Awesome! Wow! The things we can do when we have our mind focused on dong the right things.
- A relatable book I’ve met Mike on a couple occasions and respect how he thinks and acts with intention. When I first heard the word mindset I thought some woo woo stuff. It took me some time to realize I was mistaken. I felt this book. It resonates. Try it out.
- Great read to start a new year off right! Gorilla Mindset was very empowering and gave me a fresh outlook on life. This book started making me feel like I’ve been standing on the sidelines of my own life and that I am capable of so much more. I am ready to put these new ideas into action.
- You really need this book! This is a fantastic book and is well worth the read. Mike has proven with venture after venture that he knows what he is talking about and is worth listening to. Tons of helpful insights and suggestions here…if you only absorb a small percentage of them, it will still be well worth your time.
- Listen all the way through You have to listen to all of it. There is good material and ok material throughout, even though there is likely one or more things you won’t agree with or like. It’s only about four hours long and not polished but that makes it worth listening to and real.
- Amazing and Enlightening ! Everyone should really read this. I completed with no interruptions! Very Detailed!
- Thought provoking Mike Cernovich brings unique insight to personal development. He’s got advice on mental and physical health as well and relationships.
- Big Brother Advice You Never Got It’s a great book, full of practical advice and I am going to use it. I never got any direction from my parents or brothers and I’m sure my generation(GenX) as a whole didn’t either. It’s only after much toil, that I have taken a sledgehammer to the poorly self poured foundation that I have haphazardly built. The words spoken in this book are more important now than ever. Thank you for the words of wisdom.
- open mind Even if you do not agree with all subjects he talks about, it’s a great read/listen and you will walk away learning something new. Maybe even inspired… waiting on G.M.2
- One of the best if not the greatest book on mindset This book is everything you need to get your mind and body right. With the addition of this audiobook you can hear Mike the same way he delivers on his podcasts. Really glad to have found Cernovich ‘s writing. I’m 110% sure he’s s helped tens of thousands of people all over the world. But this if you need to get your head straight or want more out of life.
You can listen to the full audiobook here.