Mindset

For a while I wanted to start a podcast focusing on a lot of issues you want to know more about, and finding the right people to work with is something I take my time doing.

We already have Jay back with the best health and fitness information you’ll get anywhere.

And Alex and Ed have done seminars with me.

What about the entrepreneurial podcast, though…

I’ve had more failures than successes, and needed someone to balance me out who has had more successes than failures, and also someone who had expertise in areas I didn’t.

(That’s how partnership works. There’s no reason to work with your twin. You partner with people who have complementary skills.)

A guy came down for a cigar night and seemed OK.

I tend to like people right away and work with them, or not.

Sometimes it leads me into some issues (as with my first film), but more often my instincts are right and it pays off.

(I had a bad feeling about the guy I did my first film with, but it was too late at that point.)

He said, “Wanna start a podcast?”

Sure.

And Mindset Squared was created.

What are we going to talk about?

Well Mike brought down a bottle of Pappy Van Winkle’s 23 to compare with Yamazaki 18, so there will be some “good life” stuff for sure.

And also business and other subjects.

You can listen to all of the Mindset Squared episodes here:

• http://www.mindsetsquared.com/

You can listen to our most recent episode below:

Or watch the video here:

And bookmark this page to stay updated on all matters podcast related.

The Podcasts are Back!

Listen and if you like it, buy it at Audible here.

Gorilla Mindset: Introduction

Gorilla Mindset Chapter 1: Mindset is a Conversation

Gorilla Mindset audiobook reviews

Gorilla Mindset has over 1,400 ratings.

• Essentials of mindset & lifestyle in one book
• Gorilla Mindset is a series of mindset and lifestyle shifts that you can adopt in your life to get more of what you want. The audiobook helps you take your Gorilla Mindset training to the next level if you are working the paperback/kindle as well.
• Just what I needed Some really great stuff in here about shifting your mindset from accepting life to doing something about it.
• Self awareness Loved this book now I can see myself, or be more aware of myself. Thank you Mike.
• Awesome! Wow! The things we can do when we have our mind focused on dong the right things.
• A relatable book I’ve met Mike on a couple occasions and respect how he thinks and acts with intention. When I first heard the word mindset I thought some woo woo stuff. It took me some time to realize I was mistaken. I felt this book. It resonates. Try it out.
• Great read to start a new year off right! Gorilla Mindset was very empowering and gave me a fresh outlook on life. This book started making me feel like I’ve been standing on the sidelines of my own life and that I am capable of so much more. I am ready to put these new ideas into action.
• You really need this book! This is a fantastic book and is well worth the read. Mike has proven with venture after venture that he knows what he is talking about and is worth listening to. Tons of helpful insights and suggestions here…if you only absorb a small percentage of them, it will still be well worth your time.
• Listen all the way through You have to listen to all of it. There is good material and ok material throughout, even though there is likely one or more things you won’t agree with or like. It’s only about four hours long and not polished but that makes it worth listening to and real.
• Amazing and Enlightening ! Everyone should really read this. I completed with no interruptions! Very Detailed!
• Thought provoking Mike Cernovich brings unique insight to personal development. He’s got advice on mental and physical health as well and relationships.
• Big Brother Advice You Never Got It’s a great book, full of practical advice and I am going to use it. I never got any direction from my parents or brothers and I’m sure my generation(GenX) as a whole didn’t either. It’s only after much toil, that I have taken a sledgehammer to the poorly self poured foundation that I have haphazardly built. The words spoken in this book are more important now than ever. Thank you for the words of wisdom.
• open mind Even if you do not agree with all subjects he talks about, it’s a great read/listen and you will walk away learning something new. Maybe even inspired… waiting on G.M.2
• One of the best if not the greatest book on mindset This book is everything you need to get your mind and body right. With the addition of this audiobook you can hear Mike the same way he delivers on his podcasts. Really glad to have found Cernovich ‘s writing. I’m 110% sure he’s s helped tens of thousands of people all over the world. But this if you need to get your head straight or want more out of life.

You can listen to the full audiobook here.

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I was editing some writing today for a book when this article stood out. In hindsight, the article seems to completely miss the point, as the past and present are out of alignment.

While reviewing a book, I said, “Can you believe that guy wrote a great book?” At the time, I and most others had a thought in our head about who this person was. We had a definition.

If you talked to people today, and asked what they thought of him, their answer would be completely different from ours, years ago.

Some would say that it’s impossible! Whoever that person was three years ago is who he is today.

We have these own ideas about ourselves, as well. We define our identity at a fixed point. “I’m a [insert definition],” and wherever you are is where you’ll go.

The book I was reviewing was by a cartoonist. “Just a cartoonist….”

Do you know who I am talking about?

At the time of my review, Scott Adams had around 13,000 Twitter followers.

Today he’s a household name, but not for cartooning.

Your past is not your future.

Every day people tell me they can’t do something new because of “the past.” I used to have more patience for them, but my own life has proven them wrong. Have they been paying any attention to the past four years of my life?

Probably not. They’ve been too busy drinking from the well of self-pity.

Right now I am writing this article while my two-year old daughter is on my lap.

Going to D.C. and then New York to screen my feature-length film, Hoaxed.

Four years ago, no one would have thought of me as a filmmaker. Or journalist. Or….

But I never let the definitions other people held of me define me.

Today if you follow me online, you probably have encountered someone screaming at you.

DON’T YOU KNOW WHO CERNOVICH IS?????

They have a definition of me, based on the past, and it’s not a favorable one.

Now imagine for a minute that I let my worst haters define me. Where would I be?

I’d be defending myself. “I’m not that guy!”

Rather than living a new life, creating a new storyline.

When you defend yourself, you’re allowing the other side to frame the issue.

Of course, it’s unlikely you’re a public figure like me.

But you have those voices in your head – those voices that were put there by

I think of those voices as “scripts.” Script can mean computer commands or simply lines you’ve been taught to say to yourself.

“We are all unpaid actors in some giant script that we didn’t write.”

That’s deep, isn’t it?

What if I told you who said it…What would you say?

Kanye West was responsible for that insight.

If you have a definition of Kanye, based on the past, then you’re limiting him.

“He’s just a ….”

Again, this article isn’t about Scott Adams, Kanye, or me.

It’s about YOU.

If you’re using language patterns, if you’re believing Scott Adams is “just a cartoonist” or Kanye is “just a ….,” then you’re using those same language patterns in your own self-talk.

You’re reinforcing that script someone else wrote.

You’re letting your past control your future.

The past is not your future.

The future is yours.

– Mike

P.S. If you want to go deeper into these issues, check out The Power of Mindset.

“You’re not the same….You’ve changed.”

That’s the G-rated, non-manipulative version of the story whenever you level-up in life, and yes that language is almost always used when you’ve improved.

Isn’t that interesting? If you step down in life, people don’t tell you how much you’ve changed. They either avoid you or secretly feel happy that you’re lower than they are. It’s unpleasant stuff to think about, but we haven’t evolved as much as we’d like to think.

The #1 reason people criticize you for changing is because of their own fear, they are afraid of losing you. Your improvement reflects a mirror on them. They feel inadequate.

While we don’t want to be cruel people, your improvement can’t be held back by negative feelings others have.

I’ve been thinking about this issue a lot because as someone with a large audience, people get furious at me for writing about or speaking about a new subject.

And these emotions apply to “public personalities” as well as on the micro level.

When you quit drinking, your drinking buddies are upset. When you hit the gym, your friends may make snide remarks about you new “obsession.”

We hear that word a lot in this world, don’t we? Obsession.

What is wrong with being obsessed with a new business, or a new hobby, especially a positive hobby like health, fitness, or mindset.

And if you ask me, people are OBSESSED with television. They watch it for hours a day. Why aren’t people out there screaming at TV watchers? (For what it’s worth, I spend too much time online, so no judgment here if TV is your bag.)

I have trouble trusting people who aren’t obsessed. How can you not wake up thrilled about some activity? That’s not a good life.

What drives you?

People always ask me some various of that question. Why do you do what you do?

I grew up on welfare. Literally. In America everyone loves a rags to riches story, and people often “indulge” stories of their past. But for real, we spent some time on welfare, and my dad worked for less than $10 an hour in factories.

For me, there was never an option to “settle.” I often feel bad for the kids in media who go after me, they don’t have anything going on, they don’t know what it’s like to suffer….to sense that, “If I don’t make it, I got nothing.”

Knowing that I either made it or have nothing is why I do what I do.

But enough of this diary entry stuff.

Change is good.

Obsession is a requirement for success.

And don’t let the haters get you down – whether it’s one nasty person in your social circle or it’s millions of people.

What is something that you used to believe to be true, but now know to be false, or you doubt whether it remains true? I’ll start.

1. Society can exist without religion.

2. The American political parties are different.

3. Objective reality exists or is within our understanding.

4. Human memory is reliable.

5. People value the truth.

6. Adults mature.

7. Experts are trustworthy.

8. People are capable of assessing a person’s motive for good or evil.

9. Studying history provides insights into the present.

10. Psychedelics are harmful.

I’ll be posting a podcast elaborating on this list.

In the meantime, let me know.

What is some belief about the world that you used to have, and which you now believe is untrue?

Changing your story is how you change your life, and you learn how to change your story on the Mindset Master Class.

Gorilla Mindset covers self-talk, focus, framing, and other issues. It’s an important book, and it’s a manual for your mind.

The Power of Mindset is on another level.

It’s much deeper and philosophical.

And because the mindset master class has done well, I haven’t promoted it much.

(Most people don’t even know I have a video course out.)

That’s not fair to you, as the course is unlike anything you’ll see.

As you know, I have a film coming out.

And by making a film, I met a great composer, cinematographer, video editor, and special effects people.

Those same people shot and edited an incredible course.

Although you need not take my word for it. Here are some reviews:

• Nice use of text slides and b-roll. This is a great medium for the information to be delivered beyond just the audio, text and in person versions. Nice work. I’m not sure what you have in mind for the final HD version but I’d highly recommend time-stamped links organized as a table of contents in the description if you haven’t done that already.
• I am really enjoying all your products that I’ve bought from you. Amazing insight and Value. Your unique selling point is your presentation and that you live by what you say. Your presentation quality has improved. Great quality.
• I learned a big lesson thanks to you, Mike. Life changing indeed. I can attest to this as I’m living now at 40 the best time ever. I can’t wait to go deeper with this.
• Hey Mike, Thanks for what you do. I attribute a lot of my own personal turn around starting by reading Gorilla Mindset and taking that approach on my life. Still learning as I go, but it was really influential.
• Best video course ever.
• Your take on changing memories really hit home. Currently in the process of re-training my mind to change my perspective of memories and it’s working. Still need to watch a few more times to retain and implement in everyday life.
• Really glad there was no politics!

My Mindset Work is NOT Political,
and in Fact I am Moving Far Away from Anything Political.

One of the stupidest comments out there is that Gorilla Mindset is about “alpha male” stuff or is political. That’s simply not true.

Read the 10 most highlighted passages from Gorilla Mindset, including:

• Imagine you believe the world is abundant. The world is one of endless resources and unlimited potential. What you do matters. Your choices matter. You matter. Each day is a new day full of infinite possibilities.
• Imagine your consciousness is the judge or jury, or parent or friend that you must persuade. You want your conscious mind to believe in you. Framing is how your mind perceives whatever situation you are in. Framing is how you choose to think about, and thus perceive, a challenge.
• Gorilla Mindset shift: Reframe the issues. Choose to focus on how the difficulty you’re facing will make you stronger, more intelligent, more emotionally complex, or more resourceful.

The Power of Mindset, like the rest of my mindset work, avoids all political subjects.

Watch – Applied Self Talk

The reviews keep coming in:

• I loved the whole thing but the two thing I liked the most are your practical down to earth approach. And the section I’ll be focusing on is the rewriting of my own story. Thanks for your effort in bringing us all the book and the Master Class and I’ll be looking forward to what comes next.
• I liked the presentation, laid back practical honest not overproduced. And if this is as far as some people take it I’m sure it will be helpful. Thanks for not making it one long sales pitch.
• I also love the way the music slowly fades in for dramatic effect in key parts of the narration. Congratulations to the editor.

You can buy The Power of Mindset here.

If you’d like a private consult, grab that here.

If you’d like to do a group call, you can set that up here.

They say you can’t change that past. Is that true? Is the past even real? Given what science has shown us about false memories, should you even believe the story of your past?

Even if the past is real, how can you change your perception of the past.

Find out in this free preview of my Mindset Master Class.

You can order the course here.

If you’d like a group call, go here.

For a private video call, go here.