Once the world became obsessed with Donald Trump, I did what it seems like few others who write about Trump have – I read his books, and this included The Art of the Deal. Although Art of the Deal was entertaining, like most books in the genre, it’s too vague to be applied to real life.
One section that stuck with me was “A Week in the Life.”
Trump kept a diary of his daily and weekly activities, and it blew me away how busy he stayed. It also shamed me. Why wasn’t I working harder?
I had good reasons for my time-management plan. Too many people have spazzy energy and lack focus. The problem most people have is doing too much, and not staying on task.
Most people are busy for the sake of being busy, and aren’t focused on 80/20 (Pareto moves).
I stayed on task, perhaps to a fault, and this slowed my growth. I needed to take a more Trump-like approach, and increase deal flow.
I focused on building up several properties at all once:
- Team took Facebook page to 400,000 likes,
- Produced feature-length film on free speech,
- Funded and produced second film,
- Held Gorilla Mindset seminars,
- Launched an events business,
- Supplement and Lifestyle company,
- Built a media presence,
My productivity increased, and that’s without a doubt because of Trump’s book.
The downside to A Week in the Life is chaos.
A lot of people freak out by what’s happening in Trumpland, and I’m not here to change your mind on that. (Cernovich.com is apolitical and is about mindset, lifestyle, and winning at life.)
Chaos is part of a high deal flow lifestyle. For example, the first manufacturer for Gorilla Mind had to be fired. This set production back by 7 months.
When you have a lot of projects ongoing, you don’t always know every detail about what’s happening, and that can lead to some confusion, and is stressful for most people.
Most people in life want certainty. The irony is that certainty is another word for undiversified. Your one job or business is certain? It seems that way until you lose it. Life isn’t certain, and the way to mitigate uncertainty is to diversify your assets, income flows, and mindset.
Those who demand certainty find it frustrating to work with me. “I don’t know right now,” and “We will figure it out” are mantras I live by.
Where some see chaos, I see an OODA loop:
The OODA loop is the decision cycle of observe, orient, decide, and act, developed by military strategist and United States Air Force Colonel John Boyd. Boyd applied the concept to the combat operations process, often at the operational level during military campaigns. It is now also often applied to understand commercial operations and learning processes. The approach favors agility over raw power in dealing with human opponents in any endeavor.
Cernovich does not have any large billionaire backers, yet look at what we have accomplished. This is because we are agile, we move fast, we don’t have fixed plans, we respond to changing battlefield conditions.
To apply the OODA-loop in your own life you need to have the right mindset.
1. Observation. Sharpen your senses. Practice your skills of observation. Go for walks where you simply listen and watch. You will be amazed at what you see. Birds chirping. Couples feuding. Strange chalk marks in alleyways. Listen to your mind when you see something. Pay attention to the world around you.
2. Orientation. This is the big one. It means always striving to improve yourself be it through reading new books, listening to podcasts, or learning new skills. To orient effectively you must train your mind to recognize patterns, understand history and psychology, and even know your enemy.
3. Decision making: this one just comes with time, and with mentorship. This is why training schools exist in the military, or practice for sports teams.
4. Action. You need to strengthen your body. Lift weights. Get in shape. Eat right. Practice breathing. Everything described in Gorilla Mindset. This way your body and your mind will be prepared once you decide to take action.
Be ready to take your lumps and losses.
Trump’s companies plead bankruptcy a few times, although how many times is subject to debate. While some see these bankruptcies as evidence poor business acumen, others seek the bankruptcies as what you’d expect to find on a successful businessperson’s balance sheet.
Here is a basic math problem:
You do three deals of equal value, that is, you invest $100,000 in three businesses.
Deal 1. You lose all of your money and the business files for bankruptcy.
Deal 2. You lose all of your money and the business files for bankruptcy.
Deal 3. You make a 10X return.
“This loser pled bankruptcy twice,” is one way to characterize what happened. Another interpretation is that you have a net profit of $800,000. Both interpretations are true, which is yet another reason that much of what you read is simultaneously true and false.
Human nature loathes a loss, and most can’t take the L and charge it to the game.
The Sunk Cost Fallacy. The Misconception: You make rational decisions based on the future value of objects, investments and experiences. The Truth: Your decisions are tainted by the emotional investments you accumulate, and the more you invest in something the harder it becomes to abandon it.
You have to know when to get out. When? (See the OODA loop, above.)
You’re also going to get a lot of hate from critics and losers when you take a loss.
Your mindset must be to take the long view, and realize your life isn’t fixed at any given point. Don’t let the haters and losers get to you, and don’t be seduced by the fans. Keep moving forward!
My favorite quotes from The Art of the Deal.
On responding to haters. “My people keep telling me I shouldn’t write letters like this to critics. The way I see it, critics get to say what they want to about my work, so why shouldn’t I be able to say what I want about theirs.”
On instincts. “One is to listen to your gut, no matter how good something sounds on paper. The second is that you’re generally better off sticking with what you know. And is the third is sometimes your best investments are the ones you didn’t make.”
On media. “Contrary to what a lot of people think, I don’t enjoy doing press. I’ve been asked the same questions a million times now, and I don’t particularly like talking about my personal life. Nonetheless, I understand that getting press can be very helpful in making deals, and I don’t mind talking about them.”
On self-promotion. “The most successful painters are often better salesman and promoters than they are artists.”
On negotiate. “My style of deal-making is quite simple and straightforward. I aim very high, and then I just keep pushing and pushing and pushing to get what I’m after. Sometimes I settle for less than I sought, but in most cases I still end up with what I want.”
The Art of Stress Management.
In all of the talks I’ve given, no one has asked me the one question they should ask.
Whether you love me or hate me, no one seems to wonder: How do you do it all?
Even if you assume I’m evil, don’t you wonder…How is he so good at being evil? (I’m actually a kind-hearted person, but assume I’m a villain. Maybe you could use my methods for your own purposes?)
There are many nights when Shauna says to me, “I can hear that your eyes are still open.”
I am under tremendous stress, and simply could not function at my level of productivity without all of the stuff I’ve written about for you:
- Binaural beats,
- Wim Hof Breathing,
- Good sleep (article forthcoming),
- Abundance posture poses,
- Gorilla Mindset Techniques.
It is also hard to play at my level without nootropics, which are over-the-counter supplements that can enhance focus.
I’ve tried them all, and recommended many over the years, including Neuro-1, alpha GPC, and many others.
It took me four years to find a formulation to fight my lifestyle, and that’s why launched Gorilla Mind.
When I wake up first thing in the morning, I take 3 capsules of Gorilla Mind and have some iced coffee (no sugar).
I work for several hours before needing to eat or have a break.
Gorilla Mind contains a lot of familiar supplements like Tyrosine, which is a precursor to neurotransmitters and hormones. According to WebMd:
Research shows that taking tyrosine improves mental performance under stressful conditions These include cold-induced stress or noise-induced stress.
Memory. Research shows that taking tyrosine improves memory during stressful conditions. These include cold-induced stress or multi-tasking.
Improving alertness following the loss of sleep. Taking tyrosine helps people who have lost a night’s sleep stay alert for about 3 hours longer than they otherwise would. Also, early research shows that tyrosine improves memory and reasoning in people who are sleep-deprived.
If you’re on a tight budget, taking a caffeine tablet / shot of espresso with 1,000 to 3,000 milligrams tyrosine can be a major boost. (Gorilla Mind is a premium product and at the top of the market, so it won’t offend me if people don’t use it.)
During college I’d drink some espresso and take a bunch of tyrosine powder, which is cheap to buy online at Amazon or at most stores. Vinpocetine is also cheap and effective. I would stack some vinpocetine with Alpha-GPC, as the Alpha-GPC can make the effect last longer.
Gorilla Mind also contains Dimethylaminoethanol, which according to WebMd can improve exercise performance. I’ve found that, for me personally, it boosts the mind-muscle connection, and I have much better workouts when taking 3 caps of Gorilla Mind.
You can pick up Gorilla Mind here.
These products aren’t for everyone. A lot of people don’t like supplements, and that’s totally cool.
Gorilla Mindset has nearly 1,000 reviews on the main Amazon page, and is suitable for all ages and genders.
Blood Work for Men
Women live longer than men because women go to the doctor. Sure there is more to it than that, but it’s also true that if a woman sees a mole or something, she’s calling the dermatologist. Men accept “aches and pains” as sign they are growing old and never see a doctor until it’s too late.
Part of taking care of yourself is getting regular blood work done (at least once a year) and knowing how to read your own blood work. The most important tests for men health are testosterone levels, cholesterol levels, fasting glucose levels, and Vitamin D.
- As always, never undergo a diet or exercise regime without a doctor’s supervision!
Yes, you have to learn how to read your own labs because most doctors won’t order the full male anti-aging lab work you need (insurance companies often won’t cover a full panel), and if when doctors do order full labs, they only look to see if you’re with “range.”
Take testosterone levels for example. My own recent blood works shows I am within range, and even have a healthy overall testosterone level. But I’m at the bottom 20% percentile for free testosterone. (Isn’t it funny that people often accuse me of having ‘roid rage. I’m actually low T!)
Let’s go into my own blood work.
Here is what the lab work looks like. Does it sound confusing? Fret not.
This testosterone lab result shows my testosterone levels are 538.8 ng/dL.
500 ng/DL is considered a healthy level by most general physicians who tell you to eat according to the Food Pyramid. It’s also the magic number to get TRT.
- See, “Testosterone Replacement Therapy: Playing Catch-up With Patients“
- Although there is no consensus on an absolute number that defines a low testosterone level, concern exists that there are economic incentives to raise the bar for normal and thereby increase the potential market for testosterone-raising products. Many commercial avenues for the treatment of low T do not follow the standards of the established medical community. Some websites suggest screening for low T with total and free testosterone levels for all men aged > 40 years. Others advise men to consider TRT if they have a total testosterone level of < 500 ng/dL or a free testosterone level that is not in the upper one-third range for men aged 21 to 49 years.
Even though my testosterone is within the average range, but the biological marker that matters is free testosterone.
- Free Testosterone(Direct) 9.5 NORMAL
The range for free testosterone is 6.8-21.5 pg/mL. A level of 9.5 pg/mL is in the low range of testosterone.
Of course if you go to the doctor and get labs ordered, it’s unlikely he or she will even order a test for free testosterone.
And unless you ask for your results, the doctor is only going to look to see if you’re within range.
You can have low testosterone or have other issues even if you’re within range.
The scientific consensus on cholesterol levels and heart attack risk is a mess. First they said high cholesterol would lead to a heart attack. Then they said your HDL (high density lipoprotein) levels should be used to offset your overall levels. Now…. They don’t know.
Here is the latest on cholesterol and heart attack risk according to the Mayo Clinic:
For predicting your risk of heart disease, many doctors now believe that determining your non-HDL cholesterol level may be more useful than calculating your cholesterol ratio.
And either option appears to be a better risk predictor than your total cholesterol level or even your low-density lipoprotein (LDL, or “bad”) cholesterol level. Non-HDL cholesterol, as its name implies, simply subtracts your high-density lipoprotein (HDL, or “good”) cholesterol number from your total cholesterol number. So it contains all the “bad” types of cholesterol.
An optimal level of non-HDL cholesterol is less than 130 milligrams per deciliter (mg/dL), or 3.37 millimoles per liter (mmol/L). Higher numbers mean a higher risk of heart disease.
To calculate your cholesterol ratio, divide your total cholesterol number by your HDL cholesterol number. So if your total cholesterol is 200 mg/dL (5.2 mmol/L) and your HDL is 50 mg/dL (1.3 mmol/L), your ratio would be 4-to-1. Higher ratios mean a higher risk of heart disease.
My HDL level is 65 and my total cholesterol level is 199.
- 199 / 65 = 3.06
According to available consensus, I have a less than half the risk of a heart attack:
The Framingham Heart Study states that the following cholesterol ratios roughly signal different degrees of heart disease risk:
5.0 = average risk
3.4 = half the average risk
9.6 = twice the average risk
Because I have had my labs measured for years, I see that my LDL levels increased.
2013 cholesterol levels:
- Total 132
- Triglycerides 41
- HDL cholesterol 45
- VLDL cholesterol 8
- LDL cholesterol 79
Because I’ve tracked my blood work since 2013, I see that my LDL went up, spiking my total cholesterol level. Basically because I’ve eaten like a fat ass all year while still exercising.
HDL levels go up when you exercise aggressively.
Fasting glucose levels (measured in two ways) are more important that cholesterol levels. Your fasting glucose levels on a blood test will show you your risk for diabetes.
- Glucose 89 ….. NORMAL 65-99 mg/dL
89 is good, especially as my levels in 2013 were 84.
According to the Mayo Clinic:
- A fasting blood sugar level less than 100 mg/dL (5.6 mmol/L) is normal. A fasting blood sugar level from 100 to 125 mg/dL (5.6 to 6.9 mmol/L) is considered prediabetes. If it’s 126 mg/dL (7 mmol/L) or higher on two separate tests, you have diabetes.
I also had my Hemoglobin A1c labs done:
- Hemoglobin A1c 4.9
That’s a freaking good number according to Mayo:
- Glycated hemoglobin (A1C) test. This blood test, which doesn’t require fasting, indicates your average blood sugar level for the past two to three months. It measures the percentage of blood sugar attached to hemoglobin, the oxygen-carrying protein in red blood cells. The higher your blood sugar levels, the more hemoglobin you’ll have with sugar attached. An A1C level of 6.5 percent or higher on two separate tests indicates that you have diabetes. An A1C between 5.7 and 6.4 percent indicates prediabetes. Below 5.7 is considered normal.
I’ve still cut the carbs down largely because my diet is a disaster as anyone who follows my Instagram knows.
Vitamin D levels should be in the 50 ng/mL range.
My result was 40.1 ng/mL range.
No big deal, I’ll start taking 5,000 iu’s of Vitamin D a day for a month or two and also make sure to get some more sunshine.
Misc blood work / lab results
Each person is different and your blood will tell the tale.
A full lab shows more than just tesosterone levels, and looks like this:
CBC With Differential/Platelet WBC 5.6 NORMAL 3.4-10.8 x10E3/uL 01 RBC 4.60 NORMAL 4.14-5.80 x10E6/uL 01
Hemoglobin 14.1 NORMAL 13.0-17.7 g/dL 01
Hematocrit 42.4 NORMAL 37.5-51.0 % 01
MCV 92 NORMAL 79-97 fL 01 MCH 30.7 NORMAL 26.6-33.0 pg 01
MCHC 33.3 NORMAL 31.5-35.7 g/dL 01 RDW 13.2 NORMAL 12.3-15.4 % 01
Platelets 286 NORMAL 150-450 x10E3/uL 01 Neutrophils 38 NORMAL Not Estab. % 01
Lymphs 44 NORMAL Not Estab. % 01
Monocytes 14 NORMAL Not Estab. % 01 Eos 3 NORMAL Not Estab. % 01 Basos 0 NORMAL Not Estab. % 01
Neutrophils (Absolute) 2.1 NORMAL 1.4-7.0 x10E3/uL 01
Lymphs (Absolute) 2.5 NORMAL 0.7-3.1 x10E3/uL 01
Monocytes(Absolute) 0.8 NORMAL 0.1-0.9 x10E3/uL 01 Eos (Absolute) 0.2 NORMAL 0.0-0.4 x10E3/uL 01
Baso (Absolute) 0.0 NORMAL 0.0-0.2 x10E3/uL 01
Immature Granulocytes 1 NORMAL Not Estab. % 01
Immature Grans (Abs) 0.0 NORMAL 0.0-0.1 x10E3/uL 01
How to Get Blood Work Done.
Past experiences with doctors have shown that they won’t order the full labs, and when they do, they often won’t send you the full records.
I also like that I can log into a dashboard and get all of my blood work for over half a decade.
This is what the dashboard looks like. I have all of my data in one place, and they don’t charge you an annual fee to keep it stored here, unlike many of the new “health apps.”
The Male Anti-Aging Panel is comprehensive and covers every test I mentioned above and a lot more.
I get the Male Anti-Aging Panel done once every 12-18 months, because it’s expensive (your health is worth it), and I get a smaller test done more frequently as needed.
HEALTHY12 usually works as a 12% off coupon code. I used it on my last test and it worked.
What to do about Testosterone Levels.
Go see a doctor who specializes in male hormone optimization. Don’t waste your time with a General Practitioner unless you have a good relationship with him and her and they won’t give you any static.
TRT is around $80 a month.
Now there’s a lot of disinformation about TRT, and my answer is that I don’t care if you go see a doctor about TRT.
I don’t have all day to hand hold cry babies who believe the lies.
Get your labs done, take care of your health, and talk to a doctor.
And listen to this podcast:
However also know that most of what you read online about how to “naturally raise testosterone levels” is bullshit as are those over-the-counter “testosterone boosters.”
If you enjoyed this article about men’s health, read Gorilla Mindset, which covers mindset and physical health.
Supplements I take for overall Men’s Health
Vasky – a vasodilator.
Vasodilators are medications that open (dilate) blood vessels. They affect the muscles in the walls of your arteries and veins, preventing the muscles from tightening and the walls from narrowing. As a result, blood flows more easily through your vessels. Your heart doesn’t have to pump as hard, reducing your blood pressure.
As the great Dr. Brett Osborn is fond of saying, “You’re only as old as your blood vessels.”
Vasodilators open up your blood vessels, leading to improved circulation. (But you have to see a doctor because you may have bleeding issues and a vasodilator could be harmful!)
Vasodilators also improve blood flow to other parts of the body if you know what I mean.
Vasky Is from MTS Nutrition and you can get it here.
3 cans of sardines a week.
Sardines are loaded with Omega 3 fatty acids, which are good for your heart.
Other people take fish oil, although some evidence suggests the body doesn’t absorb the Omega 3’s from fish oil as well as it does from whole fish. (Some idiot is going to scare monger about mercury and just go away because that’s disinformation and we don’t have time for that here.)
Coenzyme Q10 (CoQ10) is one of the few supplements the straight-laced Mayo Clinic recommends:
Heart conditions. CoQ10 has been shown to improve symptoms of congestive heart failure. Although findings are mixed, CoQ10 might help reduce blood pressure. Some research also suggests that when combined with other nutrients, CoQ10 might aid recovery in people who’ve had bypass and heart valve surgeries. Parkinson’s disease. Early research suggests that high doses of CoQ10 might be beneficial for people in the early stages of this progressive disorder of the nervous system that affects movement.
DHEA is less important than testosterone, but it’s still an important male hormone. Some evidence suggests that DHEA is good for bone health.
Magnesium is the most important supplement men (and women) can take.
Magnesium, an abundant mineral in the body, is naturally present in many foods, added to other food products, available as a dietary supplement, and present in some medicines (such as antacids and laxatives). Magnesium is a cofactor in more than 300 enzyme systems that regulate diverse biochemical reactions in the body, including protein synthesis, muscle and nerve function, blood glucose control, and blood pressure regulation. Magnesium is required for energy production, oxidative phosphorylation, and glycolysis. It contributes to the structural development of bone and is required for the synthesis of DNA, RNA, and the antioxidant glutathione. Magnesium also plays a role in the active transport of calcium and potassium ions across cell membranes, a process that is important to nerve impulse conduction, muscle contraction, and normal heart rhythm.
Vitamin D is also a must-have supplement. Read the full fact sheet here:
Vitamin D promotes calcium absorption in the gut and maintains adequate serum calcium and phosphate concentrations to enable normal mineralization of bone and to prevent hypocalcemic tetany. It is also needed for bone growth and bone remodeling by osteoblasts and osteoclasts. Without sufficient vitamin D, bones can become thin, brittle, or misshapen. Vitamin D sufficiency prevents rickets in children and osteomalacia in adults. Together with calcium, vitamin D also helps protect older adults from osteoporosis.
Gorilla Mind Smooth.
Gorilla Mind Smooth is a stimulant-free focusing agent.
I take it most days, and sometimes stack it with Rush (as when I need to get a lot of writing done). Get it here.
Books to Read on Men’s Health
I only recommend two, because they are the best.
Get Serious by Dr. Brett Obsorn is the best general book on health and fitness for men.
The Testosterone Optimization Therapy Bible by Jay Campbell is the best book on testosterone and other specialized subjects.
Gorilla Mindset by Mike Cernovich is the best overall book on mindset + good living.
Stay healthy friends!
This article is probably a lot of reading, and yet it’s only part of the knowledge you need to live a full and complete life.
If you have any questions, post them below!
P.S. If you made it this far, you deserve a reward. Use GM10 at checkout to save 10% on your full order at Gorilla Mind here.
Podcast – How to Win Big By Starting Small
For a while I wanted to start a podcast focusing on a lot of issues you want to know more about, and finding the right people to work with is something I take my time doing.
We already have Jay back with the best health and fitness information you’ll get anywhere.
And Alex and Ed have done seminars with me.
What about the entrepreneurial podcast, though…
I’ve had more failures than successes, and needed someone to balance me out who has had more successes than failures, and also someone who had expertise in areas I didn’t.
(That’s how partnership works. There’s no reason to work with your twin. You partner with people who have complementary skills.)
A guy came down for a cigar night and seemed OK.
I tend to like people right away and work with them, or not.
Sometimes it leads me into some issues (as with my first film), but more often my instincts are right and it pays off.
(I had a bad feeling about the guy I did my first film with, but it was too late at that point.)
He said, “Wanna start a podcast?”
And Mindset Squared was created.
What are we going to talk about?
Well Mike brought down a bottle of Pappy Van Winkle’s 23 to compare with Yamazaki 18, so there will be some “good life” stuff for sure.
And also business and other subjects.
You can listen to all of the Mindset Squared episodes here:
You can listen to our most recent episode below:
Or watch the video here:
And bookmark this page to stay updated on all matters podcast related.
Listen to the first two chapters of the Gorilla Mindset audiobook for free
Listen and if you like it, buy it at Audible here.
Gorilla Mindset: Introduction
Gorilla Mindset Chapter 1: Mindset is a Conversation
Gorilla Mindset audiobook reviews
Gorilla Mindset has over 1,400 ratings.
- Essentials of mindset & lifestyle in one book
- Gorilla Mindset is a series of mindset and lifestyle shifts that you can adopt in your life to get more of what you want. The audiobook helps you take your Gorilla Mindset training to the next level if you are working the paperback/kindle as well.
- Just what I needed Some really great stuff in here about shifting your mindset from accepting life to doing something about it.
- Self awareness Loved this book now I can see myself, or be more aware of myself. Thank you Mike.
- Awesome! Wow! The things we can do when we have our mind focused on dong the right things.
- A relatable book I’ve met Mike on a couple occasions and respect how he thinks and acts with intention. When I first heard the word mindset I thought some woo woo stuff. It took me some time to realize I was mistaken. I felt this book. It resonates. Try it out.
- Great read to start a new year off right! Gorilla Mindset was very empowering and gave me a fresh outlook on life. This book started making me feel like I’ve been standing on the sidelines of my own life and that I am capable of so much more. I am ready to put these new ideas into action.
- You really need this book! This is a fantastic book and is well worth the read. Mike has proven with venture after venture that he knows what he is talking about and is worth listening to. Tons of helpful insights and suggestions here…if you only absorb a small percentage of them, it will still be well worth your time.
- Listen all the way through You have to listen to all of it. There is good material and ok material throughout, even though there is likely one or more things you won’t agree with or like. It’s only about four hours long and not polished but that makes it worth listening to and real.
- Amazing and Enlightening ! Everyone should really read this. I completed with no interruptions! Very Detailed!
- Thought provoking Mike Cernovich brings unique insight to personal development. He’s got advice on mental and physical health as well and relationships.
- Big Brother Advice You Never Got It’s a great book, full of practical advice and I am going to use it. I never got any direction from my parents or brothers and I’m sure my generation(GenX) as a whole didn’t either. It’s only after much toil, that I have taken a sledgehammer to the poorly self poured foundation that I have haphazardly built. The words spoken in this book are more important now than ever. Thank you for the words of wisdom.
- open mind Even if you do not agree with all subjects he talks about, it’s a great read/listen and you will walk away learning something new. Maybe even inspired… waiting on G.M.2
- One of the best if not the greatest book on mindset This book is everything you need to get your mind and body right. With the addition of this audiobook you can hear Mike the same way he delivers on his podcasts. Really glad to have found Cernovich ‘s writing. I’m 110% sure he’s s helped tens of thousands of people all over the world. But this if you need to get your head straight or want more out of life.
You can listen to the full audiobook here.