Convert Random Readers into Regular Readers (EliteFTS Case Study) - Mike Cernovich
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Convert Random Readers into Regular Readers (EliteFTS Case Study)




Even though we’ve never met or communicated, Dave Tate has been a major influence on my life. He currently owns and runs EliteFTS, a powerlifting equipment company. (I bought my Econo Prowler from there.) Because I admire Dave, I’m going to tell him something.

Your EliteFTS blog design sucks.

Whoa! Am I trolling Dave? No. I am using Dave’s terminology from an article he wrote years ago:

Getting from shit to suck is a snap, and most committed lifters can get up to Good within five years or so. It’s an okay place to be—you may be the best bencher in your big box gym and get tons of high fives—but in the grand scheme you’re nothing special.

Getting from good to great, however, puts you in very elite company. Few guys can ever do it, mainly because it requires getting through the dead zone, that period when absolutely nothing “works” and injuries (and frustration) start to mount.

Dave’s blogs are in the suck category. He can get from suck to good by making a few changes. (I do not offer consulting services, so this is not a pitch.)

How can Dave make his EliteFTS blogs good?

1. Take advantage of the “Wikipedia effect” by embedding links to old articles.

Have you ever been reading a specific article on Wikipedia when, three hours later, you’re on some unrelated Wikipedia page. “How did I get there?”

You went from a specific page to multiple other pages because every Wikipedia entry links to other entries. Click, click, click.

Every post at Danger & Play, my main site, links to other related articles. These links are natural and organic rather than forced.

This article you’re reading at includes natural, organic links to Danger & Play. See how I put them in there? How many tabs will you have open by the time you’re done reading this article?

Many people have said, “I open an article on Danger & Play and suddenly have 10 different tabs open.” (Pro tip: Make sure you set your links to open in a new tab.)

2. Why does Skip Hill have a testosterone level of 200?

I like Skip Hill’s Facebook page and saw he posted a new article on EliteFTS. Skip mentioned how he gained muscle while having a testosterone level of 200.

What the heck, Skip?!

I tried finding out the backstory, but since Skip hadn’t linked to his other articles, I closed the page.

I still have no idea what happened to Skip.

This is bad, because I’m already a “fan” of Skip!

I enjoyed reading Skip’s old forum, I know what “Skiploading is,” I’ve and read all of Dante Trudel’s articles and posts.

But they can’t even convert me into a regular reader of Skip’s blog.

If someone like me who gives a shit can’t find the information and closes the tab, what will happen when a random person stumbles upon an EliteFTS blog post?

3. I want to read your emails.

How can I get an email update when you publish a new article? Not EliteFTS the company, but individual authors.

People hate email marketing, but if you do it right, it’s great. The old school way is to use paid traffic to get guys to your squeeze page before running them through your sales funnel.

You email them non-stop trying to sell them.

That’s not how I use my email list. In fact, I think the only time I’ve sold my list something was to let them know about the Juice Power series of books.

My email list is at 6,500 while having a 44% open rate and 13% click through rate.

Email open rate and click rate

I only started building my list last year after my good friend Victor Pride recommended I do so. I average 25 new subs a day. Imagine how massive my list will be in 5 years.

These are 100% organic opt-ins, too.

You can read all of my old newsletters here.

email newsletter open rate

There’s nothing magical about what I do.

If you write quality content, people will want to read it and they’ll be happy to open your emails.

Guys have even written in to tell me they are excited to see a new email from me.

You can increase your newsletter subscriptions by giving people a way to subscribe right in the middle of the post.

Let’s get meta. Enter your email below and hit subscribe to join to my mailing list.

4. Turn your Facebook updates into a post.

Facebook is a great place to have a conversation, but once the discussion is over, it’s over. You need to start scaling your social media.

I turn my Tweets into blog posts. One of my best posts came about after a Facebook discussion.

Don’t be afraid to post something like “10 Random Thoughts About X.” Is that high art? No, but if you’re starting off and learning how to write, your material is going to suck anyway.

Danger & Play sucked three years ago. It started off as chicken scratch and is now approaching great novel status.

If I had been afraid of sucking for all the world to see, Danger & Play would not exist as it does today.

Dave, thanks for what you’ve done.

This article might piss you off, and I don’t really care if it does. I don’t adjust my message for a person’s feelings.

I believe, as you do, that we should, “live, learn, and pass on.”

I’ve learned from you, and in my own life have learned a few things.

Now I’m passing it on to you.

Read next: How to Write a Long Form Sales Letter that Isn’t Spammy and Actually Works.



Study Claims Drinking Beer Leads To Mental Clarity



What if drinking beer in responsible amounts could increase mental clarity? A study conducted by researchers at the University of Graz in Austria have released their findings on the subject. The results may surprise you. They make the claim that mild alcohol intoxication can improve mental clarity and spark creative thought. in the conclusion of the study they report,

“Our study corroborates the notion that small attenuations of cognitive control may facilitate certain aspects of creative cognition while not affecting others. It contributes to our understanding of the interplay between controlled and spontaneous processes in creative thought and of their relative importance in different types of creative cognition. The findings, however, should not be overgeneralized by assuming that creativity is generally supported by alcohol. Beneficial effects are likely restricted to very modest amounts of alcohol, whereas excessive alcohol consumption typically impairs creative productivity”

Fig. 1. Performance in the 2-back task (left panel), the Remote Associates Test (RAT; middle panel) and divergent thinking tasks for groups receiving alcohol (alcoholic beer) versus placebo (non-alcoholic beer) before (T1) and after intervention (T2).

How did they conduct the study? Seventy volunteers between the ages of 19 and 32 were given both alcohol-free and regular beer before taking a series of tests. The experiment showed volunteers performing better on a word problem test after drinking a pint of beer than they did after drinking the non-alcoholic drinks. However, researchers did note that  memory and concentration issues were apparent during other specific skill tests. According to the experimental design and procedure section of the study,

“Participants were asked not to consume alcohol or other drugs 24h before the experiment and not to eat and drink caffeinated drink 2h before the experiment. They were tested in groups of two people, who were randomly assigned to the experimental groups (1 alcohol and 1 placebo). The participants were blind to the experimental condition, and the employed group setting was intended to avoid any experimenter effects.”

When I read the study I found it interesting to say the least. I know there are men’s ears perking up all around the world at the notion that drinking beer may make you think clearer, but remember. the beneficial dose seemed to be one pint. I wouldn’t recommend drinking before work or school either. That wouldn’t be responsible. However, science seems to support the fact that a pint of beer may help clean up the mental cobwebs a bit. So the next time asks you why you are so smart tell them that you like beer. They may look at you funny but then send them the link to this article.  I don’t know how many employers would invest research into the benefits of having a beer on lunch break but I think that maybe the men should rally for the data. One could imagine that there is nothing like tuning out an annoying coworker after knocking back your favorite IPA at the bar down the road.  Maybe it wouldn’t be a bad idea to get some chewing gum though. Also don’t be an idiot. Drink responsibly and don’t operate motor vehicles after consuming alcohol.

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6 Ways to Protect Male Fertility As National Sperm Counts Plummet



In a previous article I satirically covered the term “soy boy.” In this article I intend to demonstrate a more serious and measurable issue facing modern men, namely male fertility and how to combat the plummeting sperm counts and testosterone levels in the past two decades. In an article, reported on a study published in the Journal of Clinical Endocrinology and Metabolism stating,

“The interesting thing we discovered was that, on average, when we measured the testosterone in the blood of a 60-year-old in 1989 it was higher than that in a different 60-year-old measured in 1995,” said Thomas Travison, PhD, of the New England Research Institutes, Watertown, Mass. “We observed the same phenomenon over a wide range of ages. Although testosterone loss is common as men age, it is often associated with diabetes, abdominal obesity, sexual dysfunction, depression and other adverse conditions.”

We know through research that the testosterone levels and sperm count are dropping over time but the science is slim on narrowing down exactly what is causing the drop. The most likely conclusion is that it is likely caused by a combination of biological and environmental factors. One of the commonly reported contributing factors include maternal chemical/plastics exposure while the male child is in the womb.  Also reported contributing factors include high percentage of body fat and sedentary lifestyle habits.

Ways to protect my sperm count and raise my chances at conceiving.

  1. Avoid nicotine and drugs. When trying to conceive, try to avoid nicotine intake completely. This goes for smoking, chewing, or vaping. Nicotine lowers sperm count and decreases motility of the sperm. It can negatively affect libido and increase chances of impotence. Nicotine also can have negative effects on the sperm’s DNA, increasing the risk of health problems of an unborn baby. Drugs like marijuana, heroin, and cocaine can cause a whole host of issues for your reproductive system which lead to loss of sperm motility and quality.
  2.  Back off the booze. Over consumption of alcohol can lead to decreased quality and quantity of sperm. In a paper published by Mary Ann Emanuele, M.D. and Nicholas V. Emanuele, M.D. titled ‘Alcohol Effects on Male Reproduction‘ they state, “The male reproductive system consists of the hypothalamus, the anterior pituitary gland, and the testes. Alcohol can interfere with the function of each of these components, thereby causing impotence, infertility, and reduced male secondary sexual characteristics.”
  3. Lower caffeine intake. When the concept that caffeine may have a negative impact on sperm count many scientists theorized that caffeine may bear quite a bit of responsibility in the wider sperm count decline. After researching the subject however scientist came to the conclusion that caffeine from coffee or tea wasn’t as detrimental as caffeine consumed in the form of a sugary soft drink.
  4. Work on your weight. Fat tissue or Adipose tissue in specific places on the body can play a role in how your body metabolizes substances, like Androgen for instance. In a report by The World Journal of Men’s Health, “Within fat tissue, enzymes such as aromatase and aldo-keto reductase 1C are responsible for metabolizing testosterone into estrogen and 5-dihydrotestosterone into inactive metabolites. Adipose tissue can also affect the secretion of gonadotropin, which influences the formation of androgen in the testes.” Also exercise can effect sperm count as well so don’t be afraid to hit the gym.
  5. Improve your diet. Eat foods which are rich with antioxidants. Fruits, vegetables, and even a glass of red wine with dinner can all be beneficial to sperm health. Avoid any kind of soy intake. Soy contains phytoestrogens that mimic estrogen. This can effect testosterone levels which in turn means less sperm. Ingredients to avoid are soy sauce, edamame, and tofu.
  6. Take a supplement. You should always research supplements before deciding which ones are right for you. Specifically in regards to sperm count and quality, a deficiency in vitamin C, zinc, and/or folic acid greatly hinder the state of the sperm. These deficiencies can also cause chromosomal abnormalities in sperm which may lead to miscarriages.
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Marketing for Men

WATCH: Male BuzzFeed Staffers Discover They Have Testosterone Levels Of 12 Year Old Boys



The crew over at BuzzFeed decided to tempt fate in a segment of “The Try Guys.”

The cast had their testosterone levels measured. Anyone who has seen the show shouldn’t be all that surprised that the crew came out with VERY low levels.

Jim Hoft of The Gateway Pundit reported, “The man-boys at BuzzFeed scored extremely low when compared to a normal male.” Hoft continued, “In fact their testosterone levels closely matched those of a 12 year-old boy.”

Hoft also posted the testosterone table, and so will I.

For reference material here is the video in which they undergo the test. WARNING: Viewing this video may lower testosterone levels… I am purely speculating.

This is shocking if one is familiar with their other works including titles like, “The Try Guys Try Drag For The First Time” or “The Try Guys Wear High Heels For A Night.”

Don’t get me wrong, I am all for all types of males being represented in media. I am glad that BuzzFeed has cornered the market on beta males. It seems to fit their image.

Gateway Pundit

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