Jeff Walker coined a cool phrase that sums up my approach to the web – multiple streams of traffic.
We all know that multiple streams of income are preferable to a single stream of income. If you lose one job or client, you will be OK as you have other sources of income. The same is true of web traffic.
You need multiple sources of traffic.
A friend-of-a-friend had his Facebook page with 800,000 likes taken from him. No reason given. He asked me what he could do.
The answer is, “Not much.” Facebook can delete your page at any time for any reason. The same is true of Twitter.
If you rely on any single source of traffic, you can be screwed if you lose one of them.
(You don’t need all of those pages. I am my own media company, with a podcast, books, and multiple websites, so my case is an extreme one. But if you earn your living online, you need more than one web or social media presence.)
It would take a lot of effort to remove me from the Internet. I could lose Twitter (a major source of traffic) and be OK. I have a large email list. I also own several websites that can drive traffic to each other.
In addition I have a huge network of friends who could drive traffic my way, should someone attack me.
Google “Mike Cernovich.” Nearly every result on Page 1 of Google are sites I own or that are directly under my control.
I control what is said by me, even though MSNBC, Gawker, the Daily Beast, and other large websites have attacked me.
A friend of mine runs a company called BADNET that sets people up with websites for free. I recommend using BADNET to create a stable web presence. (I get zero commission if you sign up with him and he has not paid me or asked me to plug his company.)
You should also build up a social media presence. Do not concentrate your effort on any one medium.
Build up one medium at a time. I have a large readership at Danger & Play, a large email list, am big on Twitter, and am now focusing on my Facebook.
Diversify the web holdings of You, Inc.
P.S. Check out the official Mike Cernovich Facebook Page.
Cernovich News Book Of The Week: How to Fail at Almost Everything and Still Win Big by Scott Adams
Scott Adams is not just the world famous Dilbert cartoonist, he’s the author of the groundbreaking book How to Fail at Almost Everything and Still Win Big.
The book is Cernovich News’s Book Of The Week.
Adams’s book has masterful advice for managing your energy and creating a system to benefit your life. You can watch Cernovich News’s full review here.
After you buy Adams’s book, leave us a review of how much you enjoyed it in the comments!
P.S. Are you still feeling tired? Buy Gorilla Mind today!
How to Survive a Public Shaming
Online hate mobs, usually formed by Gawker writers and social justice bullies like Anil Dash, ruin lives. They get people fired from jobs, and in the case of Justine Sacco, they send mobs of people to threaten women with rape.
I was publicly shamed. I got a full treatment on Gawker’s front page. Some idiots did an MSNBC special on me. Newsweek and other mainstream publications attacked me. What happened? Did I cry? Did I have a nervous breakdown?
I’m still standing and laughing. In fact, my counter-attacks received more views than the attacks on me.
They say it’s wrong to be a poor sport, but whatever. You don’t play by any sporting rules.
I won. I played your game and beat you.
But if you want to play again, you know where to find me.
However, there’s a caveat. You need a big platform. Nobodies try challenging me, but he can’t bring me enough page views to justify an appearance by yours truly.
I can move the needle, even at my own platforms. On a larger platform the ratings would be huge.
If you want a shot at the champ, you gotta set it up in Madison Square Garden.
P.S. I also laid out the blueprint for everyone else.
People are sick and tired of SJWs and their online hate mobs. Do not back down. Do not apologize. Do not quit your job. Stand your ground and fight.
I won and will continue to win.
You can do the same.
Do not apologize.
Do not quit your job. Make your employer fire you if it comes down to it.
Get your message out.
I’m just a regular guy who was tired of bullies like Sam Biddle and Gawker ruining lives.
You don’t have to be the greatest writer in the world to get your message out.
You simply need to take a stand. There are millions of others who will have your back. You are not alone.
Reach out for help. If a hashtag is formed around your name, tens of thousands of anti-bullying advocates will crash it.
P.S. Go Full Gorilla.
Live Your Life, Share Your Story
Personal branding and image is big these days. If you talk to anyone in marketing or PR, they’ll tell you to create a personal brand and then ensure your conduct is congruent with that brand.
If you’re a fitness guy, never let anyone see you without abs. If you’re a mindset trainer, don’t let people see you get angry! Always look your best.
That’s one way of approaching personal branding, but it’s always felt too constraining to me. Sometimes, as Dave Chapelle portrayed in his genius works of comedy, keeping it real can go wrong.
Even so, I like to keep it real.
Hypocrisy is the only morality.
One reason marketers, PR flaks, and brand advisers tell you to remain “on brand” all of the time is because we live in an era of moral relativism.
“The only modern sin,” Gawker Media CEO Nick Denton observed, is “hypocrisy.”
In the U.S. especially, we are morally stunted. There is no absolute morality. We don’t feel guilt for doing something morally wrong, because morality doesn’t exist.
Living up to an artificial reality, while perhaps giving you mainstream appeal, leaves you feeling sick and empty inside.
It is dishonest.
Wouldn’t you rather sing a Song of Yourself?
Do I contradict myself?
Very well then I contradict myself,
(I am large, I contain multitudes.)
You are flawed and contain multitudes, which is why people love you.
When you create a personal brand, you become a slave to it. You no longer exist as a human being. You are a persona.
The real you takes shits, picks his nose, probably has a little unwanted urine leakage from time to time, and masturbates to porn. (Please do not share that level of realness with the world, but keep some perspective. You are a human being, not a persona or cardboard cut-out.)
The real you wonders if anyone truly loves you, if you are a fraud who isn’t as good as people think, and often can’t see what the point of it all is when life is decay followed by death.
Will you share your message when that necessarily means exposing your vulnerabilities and hypocrisies?
I live my life and share my story.
I am compassionate, thoughtful, emphatic, kind, cold, callus, sex-crazed, vengeful, and a bit of an asshole who thinks highly of himself while being full of self-doubt.
Sometimes I rant about SJWs and other times I teach about mindfulness and the quest for inner peace.
Some would say I’m a hypocrite! Shouldn’t I be meditating in a cave?
Others would say my contradictions give meaning to my words, as my life shows I am working to improve myself in the very way I encourage others to.
I can’t imagine having any other personal brand than this, “I live my life and share my story.”
For business and marketing types (I have never taken a course in Business or Marketing), this is my mission statement: Live your life, share your story.
No one can expose me. No one can shame me. I am me.
In fact, the media went crazy when they talked about me on TV, wrote about me, and sent tens of thousands of people to tell me to kill myself….
My site’s growth and the growth of my profile proves YOU can be who you want to be.
Be authentic, but not delusional.
If you keep it real, you’ll hit a ceiling.
I would never be allowed on TV. Some of my more controversial articles and Tweets (yes, thousands of people have formed into hate mobs based on my 140-character vignettes) would incite the masses to form online lynch mobs.
Advertisers would pull out and mid-level marketing and PR managers would cause internal corporate drama due to the feelings women have about me. Women are madly attracted to me while wanting to hate me.
Ultimately women control media and advertising, so be careful before you offend them.
Live your life, share your story.
Yes, you can be true to yourself while having millions of readers.
In fact, that might be the only way.