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The Hardy Haberland Show #100: Mike Cernovich

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Hardy Haberland’s previous episode on, “Your Guide to Winning in Your 20s, 30s, and Beyond,” was a favorite, so we joined for another episode, which is even better.

Listen to the episode on SoundCloud (here) or iTunes (here)

  • Be sure to visitor our sponsor here for the best performance enhancement products on the market. Use GM10 to save 10% off of your order.

You can watch the episode here:

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Bitcoin Billionaires by Ben Mezrich

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I never believed the hate-hype about the Winklevoss twins, because like them I bear the burden of being beautiful. Of course people hated them, because they were also tall, from a proper family, and obscenely rich. But I hadn’t realized how bad they had it, relatively speaking.

For example, they were shut out of Silicon Valley as pariahs because Facebook was the It Kid. To contextualize how bad the twins had it, imagine what would happen to even a mainstream Silicon Valley player who came out pro-Trump. (Peter Thiel had to leave town.)

Who are the Winklevoss twins, you might ask? All I remembered about the Winklevoss twins was that the media wanted me to hate them. Two modern day American Psychos with slicked back hair and form-fitting suits. Several years ago they were in the news for a lawsuit involving Facebook. Either they co-founded the company, or hired Mark Zuckerberg to build it for them, and then Zuck betrayed them.

Bitcoin Billionaires is a redemption story of sorts, which is an unusual take to me because the twins had already won at life. They were rich, tall, and great-looking. Who cares if some dorks in SV don’t want to play with them?

They cared, and it’s clear throughout they took the slight personally.

Quotes from The Count of Monte Cristo are spread throughout Bitcoin Billionaires, which suggests the Winklevoss twins wanted revenge against Mark Zuckerberg. If so, they succeeded, as “Living well is the best revenge,” second only to making billions on Bitcoin.

A few quibbles from me of course. There are far too many party scenes of Ibiza and descriptions of how hunky the twins are. (Remember, I’m pro-beauty. But we didn’t need to be remind over and over how tall and muscular they are.)

One would get the impression from Bitcoin Billionaires that the Winklevoss twins have done no wrong, ever. No one is that vanilla, even two WASPs from Connecticut. (As the Kennedy family has shown, its often those types who have the most “interesting” back stories.)

Bitcoin Billionaires also gives the Winklevoss twins too much credit in driving Bitcoin into the mainstream. The twins didn’t code or do any Bitcoin tech, and their company Gemini is a much smaller player than Coinbase. It’s best to understand the Winklevoss twins as savvy investors rather than blockchain innovation drivers.

All of the above feels like nit-picks, which you’ll have to forgive as I know the crypto space better than most and thus am able to see some misunderstandings in the book, such as the part describing Ross Ulbricht’s case. Charlie Shrem is also treated unduly harshly, although the book is from the Winklevoss twin’s perspective, and it appears they all had some falling out.

Bitcoin Billionaires is a fun read with interesting details throughout, and I recommend it.

Be sure to also watch Banking on Bitcoin, a documentary that focuses on some of the more central players who were moved to the periphery fore the Winklevoss twins biopic.

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Audacity Orlando

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Have you always wanted to get started, but didn’t know where to start? Or maybe you’re at a good place, and want to take life to the next level? If you’ve ever had the feeling that you could get more out of life, then Audacity Orlando is where you want to be.

On Sunday May 5th we’ll be filming my latest master class live. Based on the principles in my best-selling books and forthcoming book, Audacity goes deep into mindset while also focusing on practical aspects of online and offline business.

In Audacity you will learn:

  • What truly believing in yourself looks like in the real world,
  • How to remove the virus-filled software society has installed in your mind,
  • Why the difference between “online” and “offline” business is becoming a distinction without a difference,
  • The power of fasting and cognitive-enhancements exercises,
  • Where the trends are going in business and culture.

Audacity Orlando won’t be a passive, lecture-style event. I’ll be there to answer questions, and your questions will shape the course of the Master Class for everyone.

You’ll also receive a copy of the Master Class in 4K once it’s finished.

A VIP ticket gets you a follow-up call with me.

A Sponsor ticket gets you a follow-up call and after-event cigars to talk more about life and focus on your goals.

P.S. Even if you can’t attend, you can get my first Master Class on mindset here.

BONUS: I know a lot of you are younger and budgets are tight. That’s why you can bring a friend. For General Admission only. Buy-one-get-one free.

When you buy a ticket, send me a message with the name of the attendee you’ll be bringing. For security purposes, all people are added to the “all-clear” list.

Tickets are available here.

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How to Improve Your Life by 100 Times, Be More Creative, and Have More Ideas with this Journal

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It is possible to improve your life by 100x? That depends on how you measure large improvements in your life. What you can do is improve your life to such a degree that your past life was unrecognizable. Here’s one way how.

  • (By the way, first-time readers will wonder who am I to give life advice. Go read my bio here.)

Step 1. Choose an area in your life you want to improve on.

If you get stuck, remember that “life” is not an abstract concept. Your life is the sum of your actions + the people you spend your time with. And if you want to improve your life, you almost certainly want better relationships, better health, and more financial freedom. (Notice I didn’t say get rich. I am not rich. In fact I gave most of my money to my daughter so that she will never have to worry about money. I’m basically starting over from scratch.)

Step 2. Write 10 ways to improve one area of your life.

(The 10 Ideas a Day Notebook is from James Altucher. Read his article here.)

Literally write out, “How to Improve _____________.”

Be specific. You’re not going to write, “10 Ways to Improve My Life.” You’re going to write, “10 Ways to Lose 20 Pounds,” or “10 Ways to Read More books,” or “10 Ways to Spend More Time with my Family.”

Step 3. Each day write 10 ways to execute one of those ideas.

Example: 10 Ways to Expand Gorilla Mindset

It may come as a surprise, but media and journalism does not pay the bills. My mindset work and seminars do. Journalism is a time and money sinkhole, but hey, “What did you do when free speech was about to be abolished?”

And so there are two rules applied to this exercise specific to my business.

  • 80/20 Rule
  • 1,000 True Fan Rule

The 80/20 Rule.

Eighty percent of your revenue (or hassle) will come from twenty-percent of your audience. This applies to nearly every business.

If you’re a small business owner, figure out how to best serve the top 20% (which you should love and adore, as they keep you alive), and how to get rid of the bottom 20% (which causes you problems).

I give refunds when people complain and ban them from events. It was actually hilarious when people complained to me about an event I put up considerable money to make happen. They’d email me, “But I didn’t ask for a refund.”

Trust me, that little money you give back will be a smart investment. People who complain before an event even happened are going to ruin the entire vibe. Get rid of those people!

The 1,000 True Fan Rule.

According to the 1,000 True Fan Rule:

To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.

The math isn’t that clean, you need more than 1,000 true fans, but the concept holds.

There are people who buy Gorilla Mindset in all formats, give it to friends as gifts, attend seminars, and support every project I do. They make this work possible. They are the true gorillas.

Focus on the “true fans” rather than spend time dealing with complainers.

Although this seems obvious, it’s not. We are hard-wired to deal with complainers. “The squeaky wheel gets the grease,” as the saying goes. Every minute dealing with a customer complaint is a minute not spent with a customer who loves you.

Here’s the actual journal entry for 10 Ways to Expand Gorilla Mindset.

Ideas are easy, execution is hard. The magic happens when you choose one idea, and write 10 ways to improve on it, and execute on it.

I did a Gorilla Mindset video course over two years ago. However my skin was in a flare, and given the lighting, it didn’t look good visually. I shelved the project, because if you’re going to charge for a premium product, then make the product premium.

I then got too busy making a film on free speech, traveling all over the country raising heck, and lost focus on my mindset work.

Now that “Masterclasses” are all the rage, it seems like a great time to launch my own video class.

When you’re listing ideas, be a writer not an editor. A writer says yes to bad ideas, an editor says no. I am not going to make stickers or have Gorilla Mindset coffee mugs. Those are bad ideas, and they were included in the initial 10 Ideas journal entry. The editor said to focus on another 80/20 project.

But a Masterclass will be a major expansion of the Gorilla Mindset life.

As you go through the list, you find out what ideas will be practical to execute. And if you’re a business, focus on the ideas that will matter most to your bottom line.

For example, there is no single product I can launch in 2018 that will bring in more revenue than a Gorilla Mindset class. It’s a digital product, which is a better business to be in than a physical product.

You’ll have to decide what ideas to execute on in your own life. I only showed you my notebook as an illustration.

Will you really improve your life by 100X

I choose 100X in an arbitrary manner. If you write out 10 ideas, and build on those 10 ideas or find ways to execute those ideas, then you have 100 (10 times 10).

A 100X gain isn’t as unrealistic as you think. Most venture capitalists won’t invest in a company unless they can see a 1,000X return.

Grant Cardone has a book on how to 10X your life.

And if you “only” 3X your life, that would be an astounding improvement.

The process is straighforward

  1. Step 1. Choose an area of your life you want to improve on.
  2. Step 2. Write out 10 ways you can improve that area of life.
  3. Step 3. Write out 10 ways to execute one of those ideas from the list of 10.

I know a bunch of people are going to nit-pick this article by saying I didn’t list 10 ways to execute my course. What I posted was more of an outline of the Gorilla Mindset class. You’ll be banned, as I have no interest in having people argue with me about the right way to do an exercise you just heard about from me, and experience has told me that people who obsess over “contradictions” are the worst customers to have. (See what I did there?)

In fact, one of the biggest lessons I learned early on was to ignore or block all haters, or people who are “just asking questions.” They aren’t just asking questions. They are playing out deep emotional issues on you, and they are a waste of time.

Remember: Focus on your quality clients rather than people-please nasty people.

P.S. Gorilla Mind (Smooth) is only on sale for a few more hours. (It was a Tax Day Sale.)

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