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40 Rules of Life I Learned Before Turning 40



Today (actually this article was written in November on my birthday) I’ll be living a day previously unimaginable, because where I grew up, it wouldn’t have been possible to imagine such worlds exist. I’ve been from the poor house to the White House. Here is what I’ve learned along the way to help you dream and live big.

  1. Surrender feelings of self-importance. With apologies to Carlos Castaneda for the blatant ripoff, this is the most important lesson you will learn. It’s not about you. Get over yourself. Incidentally, it amazes me that people complain about their friends without thinking, “Hey, I’m the one who surrounded myself with these people.” It’s only about YOU when you can blame OTHER people for “mistreating” you. What a racket.
  2. View yourself as the most important person in the world. If you are not healthy, wealthy, and wise, how can you leave an impact on the world? If you’re mindset isn’t in order, how can you be a good parent, pastor, teacher, public servant, or even informed citizen. Make yourself great. 
  3. Become comfortable with paradoxes. 20 year old men are chomping at the bit to correct the obvious contradiction between 1 and 2. Get used to holding simultaneously contradictory thoughts. For example, free will is a myth, and if you live as if you have free will, your life will improve. If you live as if free will is a myth, you’ll be miserable. This has been scientifically proven. But wait, if free will is a myth, how can you live as if you have free will? Exactly.
  4. Look for the sentiment expressed by a person rather than the literal truth. When someone says, “Live as if today is your last day,” they don’t mean you should go out and exact revenge on your enemies without fear of consequences, or spend all of your money, or do something reckless as if you’re Bill Murray in Groundhog Day. What they mean is to make every day count, because it might be your last day.
  5. You are the product of your habits and your friends and family. If you don’t like who you are, look inside for your habits, and outside at your family and friends. You may need to cut out some negative forces in your life.
  6. If you have the choice, be as fit and healthy as possible. Not everyone has this choice. I’ve gone through life fit, fat, and jacked. Your life will fundamentally improve if you lose weight, go to the gym and lift weights, and follow a basic skincare routine. This isn’t even debatable.
  7. Read old books to understand the news. I’m great a social media because I never had social media during my formative years. If you think today’s headlines are bad, read what the newspapers were saying during the Vietnam War, WWI, or WWII. The news exists to create a state of frenzy, and yes I realize some will say my own journalism contributes to this climate. (See lesson 3, above.)
  8. Seek meaning and fulfillment, not pleasure. I’ve had every pleasure imaginable. Nothing feels like the look of your newborn daughter or son. It’s not pleasurable in the ways we typically think of a good feeling. It’s a deep sense of connectedness.
  9. Seek community. We belong to a hive mind, or what Howard Bloom calls the Global Brain. Community and connection have been taken away from you by design. Atomization is suffocation. Find your community, form deep and meaningful connections — which means to stop making it about you (lesson 1, above).
  10. Learn how to breathe. Breath controls mood. An anxiety attack happens when you lose control of your breathing. The Wim Hof breathing method course has ended any fear I ever had of public speaking. You cannot be afraid if your breath remains even, with you fully in control.
  11. Accept that you can’t change others, and move on quickly from the negative and toxic. Changing yourself is hard, changing others is impossible. “Talking it out” rarely works, as character is destiny. Cut people off when they mistreat you, or simply when the vibe doesn’t work. Every minute spent with a drama monger is a minute you’re not connecting with deep people and having meaningful connections.
  12. Character is destiny. Your actions become your habits and your habits become your character. Fighters fight. Weak people quit and strong people survive and thrive. Even if a challenge you set is arbitrary, meet the challenge because small victories, like small surrenders, add up.
  13. Seek small victories. Comparison is suicide, as Ralph Waldo Emerson told us in Self-Reliance. Your victories are yours, and it doesn’t matter how they “size up” with anyone else’s. (Plus, I’ve met the obscenely rich and famous. For the most part they are bland people who struck it big one time, which isn’t hating on them, but they are petty and nasty like everyone else.)
  14. Play the odds unless you have an edge. This goes for investing in the stock market, dating, and living generally. Certain rules (don’t day trade but instead dollar cost average into the market, don’t quit your job to follow your passion) are going to lead you to the best outcome frequently enough that it’s folly to break those rules.
  15. There is no singular life purpose. You — whatever this “you” is — will change over time, and so will your preferences. Convincing people to seek their life purpose has led millions in the wrong direction. Stay busy, be useful to others. A sense of purpose will arrive.
  16. Write every day. This might be a journal, blog, or book. Writing allows you to process your emotions in a healthy way. Plus, you don’t really know what your ideas are until you can articulate them precisely.
  17. Read fiction like it’s non-fiction. Fiction isn’t “fantasy,” because characters and their actions represent the author’s view of humanity. Bonfire of the Vanities is ostensibly the great American novel. Read it and tell me if it doesn’t sound like a non-fiction work about current affairs.Snow Crash imagines what humanity could be like in a future time. Catch-22 uses stories to help us laugh at human irrationality. Cormac McCarthy shows you the dark side of humanity in Blood Meridian.
  18. Make One Big Move a year. In 2017 I decided to become a journalist. In 2016 I moved into films. In 2015 I published my first book. Your move is your move, but make each year count. Maybe it’s time to lose some weight, start a side business, or simply read a book (remember those rules about small victories).
  19. Think big, start small. How did I get to where I am today? I wrote terse posts on a WordPress dot com blog and trolled with some friends on Twitter. Get out there, make your voice heard, but don’t expect to take over the world in a day or even a year. A decade is more like it.
  20. Treat failures like preparation for success. Even success is preparation for success. No one says, “I’ve made it,” and stops. The same is true of failures. Successful people view failure as preparation for great endeavors.
  21. Stop rejecting yourself. In my coaching talks, people give me 10 reasons why they can’t do something, and all of these reasons are completely made up. Give the world the opportunity to reject you. My own writing, which I hesitated publishing, often ended up being my most popular. My “genius” writing flopped. When you’re writing or selling or performing for other people, they get to have an opinion about what’s good.
  22. Each day say to yourself, “My heart is filled with love and overwhelming abundance from the universe.” If this feels silly, that’s your own fault. That is your Inner Judge stopping you. No one has to hear you. The only person judging you is yourself, and even those judgements are from other people. Try it every day for a week, then let me know what happens.
  23. Tip well. Stinginess is another word for greediness. Greedy people make poor life decisions. Get into the habit of treating people well, and you’ll find the world treats you well.
  24. Make as much money as you possibly can without compromising your ethics. Money matters. I’ve been broke and flush with cash. A certain amount of money frees you from the anxiety that one bad review will cost you your job. Likewise, live frugally, and never grow into your pay raise, or financial windfall. Money can’t buy happiness, but a lack of money can bring you unhappiness.
  25. Get started today. Today is the youngest you’ll ever be. It’s November, and a change of years is arbitrary. Waiting to January is confessing that your success isn’t important enough to seek out today. Consider the message this sends to yourself.
  26. Tell people in your life why they matter. When a memory surfaces about a person or event, write that down. Send a note. That this seems “corny” or “weird” says more about our debased, self-indulgent society than it does about the feeling in and of itself. We are told to fear and avoid intimacy, as human connection leads to deeper meaning, which gives the advertisers less to sell you.
  27. Being nice to people doesn’t cost you anything, and the gains you make are as close to free money as you’ll ever receive.
  28. Read Gorilla Mindset. Hey, if you made it this far down into the article, you’ll love my book
  29. Fail early, and move on quickly. The average multi-millionaire has been fired from 5 jobs. OK, I made that up, but few people hit it big on their first try. A big mistake people make is believing that their current circumstance is going to magically change. Get out of bad relationships and bad situations as soon as possible, charge those “losses” to the game, and move forward towards your life vision.
  30. Run your life as a one man or woman corporation — You, Inc. The jobs are all going away. Even if you have a job, you need to work it like you’re an entrepreneur who is seeking to create value rather than collect a paycheck. James Altucher has some great books on this subject, such as Choose Yourself and The Rich Employee.
  31. Align your habits and vision. If your life goal is to be a gossip, then spend hours a day fretting over drama and pettiness. If you have a different life vision, check in regularly. Ask yourself if what you’re doing in this moment will bring you closer to your life vision.
  32. Get a proper mattress. It amazes me that people don’t pay more attention to how they spend 30% of their lives. Buying a mattress is probably the most important purchasing decision you’ll make other than your house and car. (And it’s probably more important to have a proper mattress than the “ideal” car.)
  33. Thank 10 people a day. We live in a time of overwhelming abundance. You can learn any subject you like, connect with similar-minded people online and in real space. You probably don’t realize how good you have it because you’re focusing on problems rather than opportunities. Thank 10 people a day for what they do — this could be the people who make your coffee, your family members, or even your personal heroes. We have hundreds of interactions with people each day. If you can’t find a reason to be grateful for 5% of those moments, the problem is with you.
  34. Love is great, compatibility is what lasts. Romantic love, like degeneracy, is a modern invention. In any relationship you’re going to spend hours with the person, and love wears off like any other drug.Shared values on issues that matter is what makes a relationship last.
  35. Accept your partner for who they are today, not who you (delusionally) think you can turn them into tomorrow. Change is hard. How much have you improved your own life? Think about what a struggle it is to move yourself, the person you have total control over, into the right direct. In what world do you believe you can change others?
  36. Have children, or don’t. This is impossible for me to speak on. I partied and lived a fun life before my first daughter was born. I certainly don’t regret waiting. Others wish they had had more sooner. Parenthood is the most important decision you’ll ever make. Choose wisely, and don’t think you should have children with the first woman you love (see above).
  37. Ask what your prize is for “winning” an argument with your friend, partner, or love one. Arguing with loved ones is a stupid game with stupid prizes like bitterness, resentment, and hurt feelings. Arguing is about validating your feelings, which is a failure of your own mindset. If you feel like bringing up some point, keep a list throughout the day and wait until the end of the day to bring it up. Chances are you’ll look at the list and realize how petty it is.
  38. Travel with your children. Americans are terrified of traveling with children, which is common in the rest of the world. It’s silly to think you can’t travel or take a trip because of your children. Prepare well, check out a travel check list, and read the mom blogs. It’s not a big deal. And if you’re an adult whining because there’s a child on the plane, grow up. Bring some headphones and learn how to occupy your time.
  39. Put your phone in airplane mode at the gym or on a hike. We are all addicted to social media and the news, because politics is our new national religion. I’m not going to be a giant hypocrite and tell you to “tune out.”But I do as a habit have my phone in airplane mode at certain times each day.
  40. Embrace aging. 50 is not the new 30. Our society is youth obsessed, even though America’s youth have the highest levels of anxiety in generations.When I talk to young people, I am glad to be 40. Their world is a mess and we should try to help build a better world for them rather than wear cartoon super hero t-shirts, like a Marc Cuban wannabe. Also, yes it sucks that you have to work harder simply to maintain what you have — whether that’s a body or mind. Get over it, because if you do nothing, you’ll rot from the inside out.


Blood Work for Men



Women live longer than men because women go to the doctor. Sure there is more to it than that, but it’s also true that if a woman sees a mole or something, she’s calling the dermatologist. Men accept “aches and pains” as sign they are growing old and never see a doctor until it’s too late.

Part of taking care of yourself is getting regular blood work done (at least once a year) and knowing how to read your own blood work. The most important tests for men health are testosterone levels, cholesterol levels, fasting glucose levels, and Vitamin D.

  • As always, never undergo a diet or exercise regime without a doctor’s supervision!

Yes, you have to learn how to read your own labs because most doctors won’t order the full male anti-aging lab work you need (insurance companies often won’t cover a full panel), and if when doctors do order full labs, they only look to see if you’re with “range.”

Take testosterone levels for example. My own recent blood works shows I am within range, and even have a healthy overall testosterone level. But I’m at the bottom 20% percentile for free testosterone. (Isn’t it funny that people often accuse me of having ‘roid rage. I’m actually low T!)

Let’s go into my own blood work.

Testosterone levels.

Here is what the lab work looks like. Does it sound confusing? Fret not.

This testosterone lab result shows my testosterone levels are 538.8 ng/dL.

500 ng/DL is considered a healthy level by most general physicians who tell you to eat according to the Food Pyramid. It’s also the magic number to get TRT.

  • See, “Testosterone Replacement Therapy: Playing Catch-up With Patients
  • Although there is no consensus on an absolute number that defines a low testosterone level, concern exists that there are economic incentives to raise the bar for normal and thereby increase the potential market for testosterone-raising products. Many commercial avenues for the treatment of low T do not follow the standards of the established medical community. Some websites suggest screening for low T with total and free testosterone levels for all men aged > 40 years. Others advise men to consider TRT if they have a total testosterone level of < 500 ng/dL or a free testosterone level that is not in the upper one-third range for men aged 21 to 49 years.

Even though my testosterone is within the average range, but the biological marker that matters is free testosterone.

  • Free Testosterone(Direct) 9.5 NORMAL

The range for free testosterone is 6.8-21.5 pg/mL. A level of 9.5 pg/mL is in the low range of testosterone.

Of course if you go to the doctor and get labs ordered, it’s unlikely he or she will even order a test for free testosterone.

And unless you ask for your results, the doctor is only going to look to see if you’re within range.

You can have low testosterone or have other issues even if you’re within range.

Cholesterol levels.

The scientific consensus on cholesterol levels and heart attack risk is a mess. First they said high cholesterol would lead to a heart attack. Then they said your HDL (high density lipoprotein) levels should be used to offset your overall levels. Now…. They don’t know.

Here is the latest on cholesterol and heart attack risk according to the Mayo Clinic:

For predicting your risk of heart disease, many doctors now believe that determining your non-HDL cholesterol level may be more useful than calculating your cholesterol ratio.

And either option appears to be a better risk predictor than your total cholesterol level or even your low-density lipoprotein (LDL, or “bad”) cholesterol level. Non-HDL cholesterol, as its name implies, simply subtracts your high-density lipoprotein (HDL, or “good”) cholesterol number from your total cholesterol number. So it contains all the “bad” types of cholesterol.

An optimal level of non-HDL cholesterol is less than 130 milligrams per deciliter (mg/dL), or 3.37 millimoles per liter (mmol/L). Higher numbers mean a higher risk of heart disease.

To calculate your cholesterol ratio, divide your total cholesterol number by your HDL cholesterol number. So if your total cholesterol is 200 mg/dL (5.2 mmol/L) and your HDL is 50 mg/dL (1.3 mmol/L), your ratio would be 4-to-1. Higher ratios mean a higher risk of heart disease.

My HDL level is 65 and my total cholesterol level is 199.

  • 199 / 65 = 3.06

According to available consensus, I have a less than half the risk of a heart attack:

The Framingham Heart Study states that the following cholesterol ratios roughly signal different degrees of heart disease risk:


5.0 = average risk

3.4 = half the average risk

9.6 = twice the average risk


Because I have had my labs measured for years, I see that my LDL levels increased.

2013 cholesterol levels:

  • Total 132
  • Triglycerides 41
  • HDL cholesterol 45
  • VLDL cholesterol 8
  • LDL cholesterol 79

Because I’ve tracked my blood work since 2013, I see that my LDL went up, spiking my total cholesterol level. Basically because I’ve eaten like a fat ass all year while still exercising.

HDL levels go up when you exercise aggressively.

Fasting Glucose

Fasting glucose levels (measured in two ways) are more important that cholesterol levels. Your fasting glucose levels on a blood test will show you your risk for diabetes.

  • Glucose 89 ….. NORMAL 65-99 mg/dL

89 is good, especially as my levels in 2013 were 84.

According to the Mayo Clinic:

  • A fasting blood sugar level less than 100 mg/dL (5.6 mmol/L) is normal. A fasting blood sugar level from 100 to 125 mg/dL (5.6 to 6.9 mmol/L) is considered prediabetes. If it’s 126 mg/dL (7 mmol/L) or higher on two separate tests, you have diabetes.

I also had my Hemoglobin A1c labs done:

  • Hemoglobin A1c 4.9

That’s a freaking good number according to Mayo:

  • Glycated hemoglobin (A1C) test. This blood test, which doesn’t require fasting, indicates your average blood sugar level for the past two to three months. It measures the percentage of blood sugar attached to hemoglobin, the oxygen-carrying protein in red blood cells. The higher your blood sugar levels, the more hemoglobin you’ll have with sugar attached. An A1C level of 6.5 percent or higher on two separate tests indicates that you have diabetes. An A1C between 5.7 and 6.4 percent indicates prediabetes. Below 5.7 is considered normal.

I’ve still cut the carbs down largely because my diet is a disaster as anyone who follows my Instagram knows.

Vitamin D

Vitamin D levels should be in the 50 ng/mL range.

My result was 40.1 ng/mL range.

No big deal, I’ll start taking 5,000 iu’s of Vitamin D a day for a month or two and also make sure to get some more sunshine.

Misc blood work / lab results

Each person is different and your blood will tell the tale.

A full lab shows more than just tesosterone levels, and looks like this:

CBC With Differential/Platelet WBC 5.6 NORMAL 3.4-10.8 x10E3/uL 01 RBC 4.60 NORMAL 4.14-5.80 x10E6/uL 01

Hemoglobin 14.1 NORMAL 13.0-17.7 g/dL 01

Hematocrit 42.4 NORMAL 37.5-51.0 % 01

MCV 92 NORMAL 79-97 fL 01 MCH 30.7 NORMAL 26.6-33.0 pg 01

MCHC 33.3 NORMAL 31.5-35.7 g/dL 01 RDW 13.2 NORMAL 12.3-15.4 % 01

Platelets 286 NORMAL 150-450 x10E3/uL 01 Neutrophils 38 NORMAL Not Estab. % 01

Lymphs 44 NORMAL Not Estab. % 01

Monocytes 14 NORMAL Not Estab. % 01 Eos 3 NORMAL Not Estab. % 01 Basos 0 NORMAL Not Estab. % 01

Neutrophils (Absolute) 2.1 NORMAL 1.4-7.0 x10E3/uL 01

Lymphs (Absolute) 2.5 NORMAL 0.7-3.1 x10E3/uL 01

Monocytes(Absolute) 0.8 NORMAL 0.1-0.9 x10E3/uL 01 Eos (Absolute) 0.2 NORMAL 0.0-0.4 x10E3/uL 01

Baso (Absolute) 0.0 NORMAL 0.0-0.2 x10E3/uL 01

Immature Granulocytes 1 NORMAL Not Estab. % 01

Immature Grans (Abs) 0.0 NORMAL 0.0-0.1 x10E3/uL 01

How to Get Blood Work Done.

I get the Male Anti-Aging Panel from Private MD Labs here.

Past experiences with doctors have shown that they won’t order the full labs, and when they do, they often won’t send you the full records.

I also like that I can log into a dashboard and get all of my blood work for over half a decade.

This is what the dashboard looks like. I have all of my data in one place, and they don’t charge you an annual fee to keep it stored here, unlike many of the new “health apps.”

The Male Anti-Aging Panel is comprehensive and covers every test I mentioned above and a lot more.

I get the Male Anti-Aging Panel done once every 12-18 months, because it’s expensive (your health is worth it), and I get a smaller test done more frequently as needed.

HEALTHY12 usually works as a 12% off coupon code. I used it on my last test and it worked.

What to do about Testosterone Levels.

Go see a doctor who specializes in male hormone optimization. Don’t waste your time with a General Practitioner unless you have a good relationship with him and her and they won’t give you any static.

TRT is around $80 a month.

Now there’s a lot of disinformation about TRT, and my answer is that I don’t care if you go see a doctor about TRT.

Lifting Weights + TRT Saved Arnold Schwarzenegger’s Life

I don’t have all day to hand hold cry babies who believe the lies.

Get your labs done, take care of your health, and talk to a doctor.

And listen to this podcast:

The Complete Guide to Fasting for Fat Loss, Increased Focus, and Spirituality

However also know that most of what you read online about how to “naturally raise testosterone levels” is bullshit as are those over-the-counter “testosterone boosters.”

If you enjoyed this article about men’s health, read Gorilla Mindset, which covers mindset and physical health.

Get Gorilla Mindset here.

Supplements I take for overall Men’s Health

Vasky – a vasodilator.

Vasodilators are medications that open (dilate) blood vessels. They affect the muscles in the walls of your arteries and veins, preventing the muscles from tightening and the walls from narrowing. As a result, blood flows more easily through your vessels. Your heart doesn’t have to pump as hard, reducing your blood pressure.

As the great Dr. Brett Osborn is fond of saying, “You’re only as old as your blood vessels.”

Vasodilators open up your blood vessels, leading to improved circulation. (But you have to see a doctor because you may have bleeding issues and a vasodilator could be harmful!)

Vasodilators also improve blood flow to other parts of the body if you know what I mean.

Vasky Is from MTS Nutrition and you can get it here.

3 cans of sardines a week.

Sardines are loaded with Omega 3 fatty acids, which are good for your heart.

Other people take fish oil, although some evidence suggests the body doesn’t absorb the Omega 3’s from fish oil as well as it does from whole fish. (Some idiot is going to scare monger about mercury and just go away because that’s disinformation and we don’t have time for that here.)

Coenzyme Q10 (CoQ10) is one of the few supplements the straight-laced Mayo Clinic recommends:

Heart conditions. CoQ10 has been shown to improve symptoms of congestive heart failure. Although findings are mixed, CoQ10 might help reduce blood pressure. Some research also suggests that when combined with other nutrients, CoQ10 might aid recovery in people who’ve had bypass and heart valve surgeries. Parkinson’s disease. Early research suggests that high doses of CoQ10 might be beneficial for people in the early stages of this progressive disorder of the nervous system that affects movement.


DHEA is less important than testosterone, but it’s still an important male hormone. Some evidence suggests that DHEA is good for bone health.


Magnesium is the most important supplement men (and women) can take.

Read the full fact sheet here:

Magnesium, an abundant mineral in the body, is naturally present in many foods, added to other food products, available as a dietary supplement, and present in some medicines (such as antacids and laxatives). Magnesium is a cofactor in more than 300 enzyme systems that regulate diverse biochemical reactions in the body, including protein synthesis, muscle and nerve function, blood glucose control, and blood pressure regulation. Magnesium is required for energy production, oxidative phosphorylation, and glycolysis. It contributes to the structural development of bone and is required for the synthesis of DNA, RNA, and the antioxidant glutathione. Magnesium also plays a role in the active transport of calcium and potassium ions across cell membranes, a process that is important to nerve impulse conduction, muscle contraction, and normal heart rhythm.

Vitamin D.

Vitamin D is also a must-have supplement. Read the full fact sheet here:

Vitamin D promotes calcium absorption in the gut and maintains adequate serum calcium and phosphate concentrations to enable normal mineralization of bone and to prevent hypocalcemic tetany. It is also needed for bone growth and bone remodeling by osteoblasts and osteoclasts. Without sufficient vitamin D, bones can become thin, brittle, or misshapen. Vitamin D sufficiency prevents rickets in children and osteomalacia in adults. Together with calcium, vitamin D also helps protect older adults from osteoporosis.

Gorilla Mind Smooth.

Gorilla Mind Smooth is a stimulant-free focusing agent.

I take it most days, and sometimes stack it with Rush (as when I need to get a lot of writing done). Get it here.

Books to Read on Men’s Health

I only recommend two, because they are the best.

Get Serious by Dr. Brett Obsorn is the best general book on health and fitness for men.

The Testosterone Optimization Therapy Bible by Jay Campbell is the best book on testosterone and other specialized subjects.

Gorilla Mindset by Mike Cernovich is the best overall book on mindset + good living.

Stay healthy friends!

This article is probably a lot of reading, and yet it’s only part of the knowledge you need to live a full and complete life.

If you have any questions, post them below!

P.S. If you made it this far, you deserve a reward. Use GM10 at checkout to save 10% on your full order at Gorilla Mind here.

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Podcast – How to Win Big By Starting Small



For a while I wanted to start a podcast focusing on a lot of issues you want to know more about, and finding the right people to work with is something I take my time doing.

We already have Jay back with the best health and fitness information you’ll get anywhere.

And Alex and Ed have done seminars with me.

What about the entrepreneurial podcast, though…

I’ve had more failures than successes, and needed someone to balance me out who has had more successes than failures, and also someone who had expertise in areas I didn’t.

(That’s how partnership works. There’s no reason to work with your twin. You partner with people who have complementary skills.)

A guy came down for a cigar night and seemed OK.

I tend to like people right away and work with them, or not.

Sometimes it leads me into some issues (as with my first film), but more often my instincts are right and it pays off.

(I had a bad feeling about the guy I did my first film with, but it was too late at that point.)

He said, “Wanna start a podcast?”


And Mindset Squared was created.

What are we going to talk about?

Well Mike brought down a bottle of Pappy Van Winkle’s 23 to compare with Yamazaki 18, so there will be some “good life” stuff for sure.

And also business and other subjects.

You can listen to all of the Mindset Squared episodes here:

You can listen to our most recent episode below:

Or watch the video here:

And bookmark this page to stay updated on all matters podcast related.

Mike Cernovich Podcasts

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Listen to the first two chapters of the Gorilla Mindset audiobook for free



Listen and if you like it, buy it at Audible here.

Gorilla Mindset: Introduction

Gorilla Mindset Chapter 1: Mindset is a Conversation


Gorilla Mindset audiobook reviews

Gorilla Mindset has over 1,400 ratings.

  • Essentials of mindset & lifestyle in one book
  • Gorilla Mindset is a series of mindset and lifestyle shifts that you can adopt in your life to get more of what you want. The audiobook helps you take your Gorilla Mindset training to the next level if you are working the paperback/kindle as well.
  • Just what I needed Some really great stuff in here about shifting your mindset from accepting life to doing something about it.
  • Self awareness Loved this book now I can see myself, or be more aware of myself. Thank you Mike.
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  • A relatable book I’ve met Mike on a couple occasions and respect how he thinks and acts with intention. When I first heard the word mindset I thought some woo woo stuff. It took me some time to realize I was mistaken. I felt this book. It resonates. Try it out.
  • Great read to start a new year off right! Gorilla Mindset was very empowering and gave me a fresh outlook on life. This book started making me feel like I’ve been standing on the sidelines of my own life and that I am capable of so much more. I am ready to put these new ideas into action.
  • You really need this book! This is a fantastic book and is well worth the read. Mike has proven with venture after venture that he knows what he is talking about and is worth listening to. Tons of helpful insights and suggestions here…if you only absorb a small percentage of them, it will still be well worth your time.
  • Listen all the way through You have to listen to all of it. There is good material and ok material throughout, even though there is likely one or more things you won’t agree with or like. It’s only about four hours long and not polished but that makes it worth listening to and real.
  • Amazing and Enlightening ! Everyone should really read this. I completed with no interruptions! Very Detailed!
  • Thought provoking Mike Cernovich brings unique insight to personal development. He’s got advice on mental and physical health as well and relationships.
  • Big Brother Advice You Never Got It’s a great book, full of practical advice and I am going to use it. I never got any direction from my parents or brothers and I’m sure my generation(GenX) as a whole didn’t either. It’s only after much toil, that I have taken a sledgehammer to the poorly self poured foundation that I have haphazardly built. The words spoken in this book are more important now than ever. Thank you for the words of wisdom.
  • open mind Even if you do not agree with all subjects he talks about, it’s a great read/listen and you will walk away learning something new. Maybe even inspired… waiting on G.M.2
  • One of the best if not the greatest book on mindset This book is everything you need to get your mind and body right. With the addition of this audiobook you can hear Mike the same way he delivers on his podcasts. Really glad to have found Cernovich ‘s writing. I’m 110% sure he’s s helped tens of thousands of people all over the world. But this if you need to get your head straight or want more out of life.

You can listen to the full audiobook here.


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