Uplifting Music to Write and Wind Down To (Bonus: Marketing Tips from DJs) - Mike Cernovich
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Marketing for Men

Uplifting Music to Write and Wind Down To (Bonus: Marketing Tips from DJs)




If you define marketing as getting your message out, which is how I view marketing, then you can learn a lot from DJs.

A smart DJ is posting his sets on SoundCloud, is on Twitter or other social media engaging with people who link to him, is making loose online networks, and is otherwise promoting himself in a mostly unobtrusive way.

DJs also have multiple platforms to promote themselves. They are on YouTube, Twitter, SoundCloud, and Facebook getting their message out.

Often they play on XM Radio, a new listener likes their work, Googles them, and finds one of those pages.

DJs are masters are converting random listeners to dedicated super fans.

I first hear of Rony Seikaly on XM Radio. I had no idea who he was. When I searched him name to found more, I found his SoundCloud page.

If Seikaly had no web presence, I’d have forgotten about him. It’s a busy world and you hear a cool song and move on. There has to be an easy way for people to find you.

Be found or be forgotten.

One reason the Mike Cernovich Podcast took off was because I copied DJs. I didn’t know what I was doing. I don’t have a marketing team or consultant. I just realized that my favorite DJs were all on SoundCloud, so I put my podcast on SoundCloud.

Now it’s on iTunes (over 313 ratings in the U.S. alone). Anyone who finds the podcast on iTunes can search my name and find my other websites.

One year and over 500,000 downloads later, here we are.

When your content is good, self-promotion doesn’t annoy people.

Those we call “shameless self-promoters” simply tend to not have much of a message worth promoting.

Their message is I, me, me. LOOK AT ME!

It’s tiresome hearing a grown man or woman begging for attention.

If your message is good, people will spread and share if. If you’re the only person hyping your work, go back to the drawing board.

A DJ is an artist and a performer.

If no one enjoys a DJs art, then the DJ will falter. It’s not enough to create good art. You have to understand and empathize with your audience.

Here are some of my favorite DJs along with some of their best sets.

I’m also going to note how I heard about them, so that we can all learn their marketing tactics.

Rony Seikaly.

I was cruising along Pacific Coast Highway when Sugar Free Radio started playing on XM Radio. I Googled him, found his SoundCloud page, and have been a big fan since. I have linked to him and a lot of my Danger and Play guys are new fans.

Marketing is a long tail. A bunch of people find a person, promote that person, and suddenly that person is huge.

I’ve seen Seikaly play in Los Angeles, and that guy is living the life.

This is probably my favorite episode of Sugar Free Radio.

DJ Alex H (Alex Humberstone).

I heard about him from my friend Nic Gabriel, a BJJ black belt and house music fan. (Nic and I did a joint podcast at Danger & Play.)

His Sunset Melodies is something that you have to listen to for yourself. It’s divine, especially with good head phones. (I prefer the Sennheiser HD280.)

Owen Royal.

I found him on YouTube while looking for deep house music sets. Own does a lot of interesting work and each set has a different feel to it. Check out his SoundCloud page and find your favorite.

This is the last set I heard:

DJ Main Event.

I met DJ Main Event through my main website, Danger & Play. I tried Googling DJ Main Event, and couldn’t find his page.

“Main Event” is a generic marketing term. It gets thrown around too much to be distinct or noticeable. My advice would be for him to rebrand.

Main Event’s music is feel, good, happy party music. This is a fun set to listen to before going out.


Did I slyly promote myself?

You bet.

DJs are smart and are Googling themselves to see what people are saying about them online.

I will also @ Tweet their usernames in Twitter, to ensure they see this post.

Maybe they’ll retweet this article, since it’s saying nice things about them.

Maybe I’ll convert Rony Seikaly, Alex H, or Owen Royal to podcast subscribers.

Or maybe not.

Either way, you now have a bunch of great music to listen to.

See what I just did there?

I put YOU first. You have great music to listen to, so now my marketing doesn’t annoy you.

Everyone wins when you deliver value up front by putting the reader and listener first.



Study Claims Drinking Beer Leads To Mental Clarity



What if drinking beer in responsible amounts could increase mental clarity? A study conducted by researchers at the University of Graz in Austria have released their findings on the subject. The results may surprise you. They make the claim that mild alcohol intoxication can improve mental clarity and spark creative thought. in the conclusion of the study they report,

“Our study corroborates the notion that small attenuations of cognitive control may facilitate certain aspects of creative cognition while not affecting others. It contributes to our understanding of the interplay between controlled and spontaneous processes in creative thought and of their relative importance in different types of creative cognition. The findings, however, should not be overgeneralized by assuming that creativity is generally supported by alcohol. Beneficial effects are likely restricted to very modest amounts of alcohol, whereas excessive alcohol consumption typically impairs creative productivity”

Fig. 1. Performance in the 2-back task (left panel), the Remote Associates Test (RAT; middle panel) and divergent thinking tasks for groups receiving alcohol (alcoholic beer) versus placebo (non-alcoholic beer) before (T1) and after intervention (T2).

How did they conduct the study? Seventy volunteers between the ages of 19 and 32 were given both alcohol-free and regular beer before taking a series of tests. The experiment showed volunteers performing better on a word problem test after drinking a pint of beer than they did after drinking the non-alcoholic drinks. However, researchers did note that  memory and concentration issues were apparent during other specific skill tests. According to the experimental design and procedure section of the study,

“Participants were asked not to consume alcohol or other drugs 24h before the experiment and not to eat and drink caffeinated drink 2h before the experiment. They were tested in groups of two people, who were randomly assigned to the experimental groups (1 alcohol and 1 placebo). The participants were blind to the experimental condition, and the employed group setting was intended to avoid any experimenter effects.”

When I read the study I found it interesting to say the least. I know there are men’s ears perking up all around the world at the notion that drinking beer may make you think clearer, but remember. the beneficial dose seemed to be one pint. I wouldn’t recommend drinking before work or school either. That wouldn’t be responsible. However, science seems to support the fact that a pint of beer may help clean up the mental cobwebs a bit. So the next time asks you why you are so smart tell them that you like beer. They may look at you funny but then send them the link to this article.  I don’t know how many employers would invest research into the benefits of having a beer on lunch break but I think that maybe the men should rally for the data. One could imagine that there is nothing like tuning out an annoying coworker after knocking back your favorite IPA at the bar down the road.  Maybe it wouldn’t be a bad idea to get some chewing gum though. Also don’t be an idiot. Drink responsibly and don’t operate motor vehicles after consuming alcohol.

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6 Ways to Protect Male Fertility As National Sperm Counts Plummet



In a previous article I satirically covered the term “soy boy.” In this article I intend to demonstrate a more serious and measurable issue facing modern men, namely male fertility and how to combat the plummeting sperm counts and testosterone levels in the past two decades. In an article, healio.com reported on a study published in the Journal of Clinical Endocrinology and Metabolism stating,

“The interesting thing we discovered was that, on average, when we measured the testosterone in the blood of a 60-year-old in 1989 it was higher than that in a different 60-year-old measured in 1995,” said Thomas Travison, PhD, of the New England Research Institutes, Watertown, Mass. “We observed the same phenomenon over a wide range of ages. Although testosterone loss is common as men age, it is often associated with diabetes, abdominal obesity, sexual dysfunction, depression and other adverse conditions.”

We know through research that the testosterone levels and sperm count are dropping over time but the science is slim on narrowing down exactly what is causing the drop. The most likely conclusion is that it is likely caused by a combination of biological and environmental factors. One of the commonly reported contributing factors include maternal chemical/plastics exposure while the male child is in the womb.  Also reported contributing factors include high percentage of body fat and sedentary lifestyle habits.

Ways to protect my sperm count and raise my chances at conceiving.

  1. Avoid nicotine and drugs. When trying to conceive, try to avoid nicotine intake completely. This goes for smoking, chewing, or vaping. Nicotine lowers sperm count and decreases motility of the sperm. It can negatively affect libido and increase chances of impotence. Nicotine also can have negative effects on the sperm’s DNA, increasing the risk of health problems of an unborn baby. Drugs like marijuana, heroin, and cocaine can cause a whole host of issues for your reproductive system which lead to loss of sperm motility and quality.
  2.  Back off the booze. Over consumption of alcohol can lead to decreased quality and quantity of sperm. In a paper published by Mary Ann Emanuele, M.D. and Nicholas V. Emanuele, M.D. titled ‘Alcohol Effects on Male Reproduction‘ they state, “The male reproductive system consists of the hypothalamus, the anterior pituitary gland, and the testes. Alcohol can interfere with the function of each of these components, thereby causing impotence, infertility, and reduced male secondary sexual characteristics.”
  3. Lower caffeine intake. When the concept that caffeine may have a negative impact on sperm count many scientists theorized that caffeine may bear quite a bit of responsibility in the wider sperm count decline. After researching the subject however scientist came to the conclusion that caffeine from coffee or tea wasn’t as detrimental as caffeine consumed in the form of a sugary soft drink.
  4. Work on your weight. Fat tissue or Adipose tissue in specific places on the body can play a role in how your body metabolizes substances, like Androgen for instance. In a report by The World Journal of Men’s Health, “Within fat tissue, enzymes such as aromatase and aldo-keto reductase 1C are responsible for metabolizing testosterone into estrogen and 5-dihydrotestosterone into inactive metabolites. Adipose tissue can also affect the secretion of gonadotropin, which influences the formation of androgen in the testes.” Also exercise can effect sperm count as well so don’t be afraid to hit the gym.
  5. Improve your diet. Eat foods which are rich with antioxidants. Fruits, vegetables, and even a glass of red wine with dinner can all be beneficial to sperm health. Avoid any kind of soy intake. Soy contains phytoestrogens that mimic estrogen. This can effect testosterone levels which in turn means less sperm. Ingredients to avoid are soy sauce, edamame, and tofu.
  6. Take a supplement. You should always research supplements before deciding which ones are right for you. Specifically in regards to sperm count and quality, a deficiency in vitamin C, zinc, and/or folic acid greatly hinder the state of the sperm. These deficiencies can also cause chromosomal abnormalities in sperm which may lead to miscarriages.
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Marketing for Men

WATCH: Male BuzzFeed Staffers Discover They Have Testosterone Levels Of 12 Year Old Boys



The crew over at BuzzFeed decided to tempt fate in a segment of “The Try Guys.”

The cast had their testosterone levels measured. Anyone who has seen the show shouldn’t be all that surprised that the crew came out with VERY low levels.

Jim Hoft of The Gateway Pundit reported, “The man-boys at BuzzFeed scored extremely low when compared to a normal male.” Hoft continued, “In fact their testosterone levels closely matched those of a 12 year-old boy.”

Hoft also posted the testosterone table, and so will I.

For reference material here is the video in which they undergo the test. WARNING: Viewing this video may lower testosterone levels… I am purely speculating.

This is shocking if one is familiar with their other works including titles like, “The Try Guys Try Drag For The First Time” or “The Try Guys Wear High Heels For A Night.”

Don’t get me wrong, I am all for all types of males being represented in media. I am glad that BuzzFeed has cornered the market on beta males. It seems to fit their image.

Gateway Pundit

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