Allan Jones announced on Tuesday he is renouncing all sponsoring of wardrobes and advertisements in the NFL.
After NFL players and coaches protested President Donald Trump by taking a knee during the national anthem, Jones, the CEO of Hardwick Clothing, claimed he will no longer sponsor the NFL.
Hardwick Clothes has supplied NBC’s on-air personalities for NFL games with blazer jackets.
Jones tweeted in outrage:
“Our companies will not condone unpatriotic behavior! For the 29 states we operate in, this isn’t much to them, but it’s a lot to us. The Tombras Group is our ad agency in Knoxville and our national media buyer for both TV and radio (for Check Into Cash) and don’t look for Hardwick on the NFL either.”
Hardwick Clothing, America’s oldest suit manufacturer, was in financial difficulty in 2014 before Jones was named CEO. Upon acquiring Jones as CEO, the company’s production and sales boosted massively.
A staunch defender of President Trump, Jones ordered his media buyer, the Tombras Group situated within Knoxville, to rescind further commercials from his companies from broadcasting at NFL games “for the entire season.”
Jones’s decision may be only the first of many advertisers that find standing with President Trump and disavowing the NFL is the right – and more profitable – move.