Live Your Life, Share Your Story - Mike Cernovich
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Marketing for Men

Live Your Life, Share Your Story

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Personal branding and image is big these days. If you talk to anyone in marketing or PR, they’ll tell you to create a personal brand and then ensure your conduct is congruent with that brand.

If you’re a fitness guy, never let anyone see you without abs. If you’re a mindset trainer, don’t let people see you get angry! Always look your best.

That’s one way of approaching personal branding, but it’s always felt too constraining to me. Sometimes, as Dave Chapelle portrayed in his genius works of comedy, keeping it real can go wrong.

Even so, I like to keep it real.

Hypocrisy is the only morality.

One reason marketers, PR flaks, and brand advisers tell you to remain “on brand” all of the time is because we live in an era of moral relativism.

“The only modern sin,” Gawker Media CEO Nick Denton observed, is “hypocrisy.”

In the U.S. especially, we are morally stunted. There is no absolute morality. We don’t feel guilt for doing something morally wrong, because morality doesn’t exist.

We are a narcissistic, shame-based society. Our greatest fear is contradicting ourselves and being publicly exposed as a hypocrite. (Read more: So You’ve Been Publicly Shamed.)

Living up to an artificial reality, while perhaps giving you mainstream appeal, leaves you feeling sick and empty inside.

It is dishonest.

Wouldn’t you rather sing a Song of Yourself?

Do I contradict myself?
Very well then I contradict myself,
(I am large, I contain multitudes.)

You are flawed and contain multitudes, which is why people love you.

When you create a personal brand, you become a slave to it. You no longer exist as a human being. You are a persona.

The real you takes shits, picks his nose, probably has a little unwanted urine leakage from time to time, and masturbates to porn. (Please do not share that level of realness with the world, but keep some perspective. You are a human being, not a persona or cardboard cut-out.)

The real you wonders if anyone truly loves you, if you are a fraud who isn’t as good as people think, and often can’t see what the point of it all is when life is decay followed by death.

Will you share your message when that necessarily means exposing your vulnerabilities and hypocrisies?

I live my life and share my story.

I am compassionate, thoughtful, emphatic, kind, cold, callus, sex-crazed, vengeful, and a bit of an asshole who thinks highly of himself while being full of self-doubt.

Sometimes I rant about SJWs and other times I teach about mindfulness and the quest for inner peace.

Some would say I’m a hypocrite! Shouldn’t I be meditating in a cave?

Others would say my contradictions give meaning to my words, as my life shows I am working to improve myself in the very way I encourage others to.

I can’t imagine having any other personal brand than this, “I live my life and share my story.”

For business and marketing types (I have never taken a course in Business or Marketing), this is my mission statement: Live your life, share your story.

No one can expose me. No one can shame me. I am me.

In fact, the media went crazy when they talked about me on TV, wrote about me, and sent tens of thousands of people to tell me to kill myself….

And I laughed at them.

My site’s growth and the growth of my profile proves YOU can be who you want to be.

Be authentic, but not delusional.

If you keep it real, you’ll hit a ceiling.

I would never be allowed on TV. Some of my more controversial articles and Tweets (yes, thousands of people have formed into hate mobs based on my 140-character vignettes) would incite the masses to form online lynch mobs.

Advertisers would pull out and mid-level marketing and PR managers would cause internal corporate drama due to the feelings women have about me. Women are madly attracted to me while wanting to hate me.

Ultimately women control media and advertising, so be careful before you offend them.

Or not.

Live your life, share your story.

Yes, you can be true to yourself while having millions of readers.

In fact, that might be the only way.

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Health

Study Claims Drinking Beer Leads To Mental Clarity

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What if drinking beer in responsible amounts could increase mental clarity? A study conducted by researchers at the University of Graz in Austria have released their findings on the subject. The results may surprise you. They make the claim that mild alcohol intoxication can improve mental clarity and spark creative thought. in the conclusion of the study they report,

“Our study corroborates the notion that small attenuations of cognitive control may facilitate certain aspects of creative cognition while not affecting others. It contributes to our understanding of the interplay between controlled and spontaneous processes in creative thought and of their relative importance in different types of creative cognition. The findings, however, should not be overgeneralized by assuming that creativity is generally supported by alcohol. Beneficial effects are likely restricted to very modest amounts of alcohol, whereas excessive alcohol consumption typically impairs creative productivity”

Fig. 1. Performance in the 2-back task (left panel), the Remote Associates Test (RAT; middle panel) and divergent thinking tasks for groups receiving alcohol (alcoholic beer) versus placebo (non-alcoholic beer) before (T1) and after intervention (T2).

How did they conduct the study? Seventy volunteers between the ages of 19 and 32 were given both alcohol-free and regular beer before taking a series of tests. The experiment showed volunteers performing better on a word problem test after drinking a pint of beer than they did after drinking the non-alcoholic drinks. However, researchers did note that  memory and concentration issues were apparent during other specific skill tests. According to the experimental design and procedure section of the study,

“Participants were asked not to consume alcohol or other drugs 24h before the experiment and not to eat and drink caffeinated drink 2h before the experiment. They were tested in groups of two people, who were randomly assigned to the experimental groups (1 alcohol and 1 placebo). The participants were blind to the experimental condition, and the employed group setting was intended to avoid any experimenter effects.”

When I read the study I found it interesting to say the least. I know there are men’s ears perking up all around the world at the notion that drinking beer may make you think clearer, but remember. the beneficial dose seemed to be one pint. I wouldn’t recommend drinking before work or school either. That wouldn’t be responsible. However, science seems to support the fact that a pint of beer may help clean up the mental cobwebs a bit. So the next time asks you why you are so smart tell them that you like beer. They may look at you funny but then send them the link to this article.  I don’t know how many employers would invest research into the benefits of having a beer on lunch break but I think that maybe the men should rally for the data. One could imagine that there is nothing like tuning out an annoying coworker after knocking back your favorite IPA at the bar down the road.  Maybe it wouldn’t be a bad idea to get some chewing gum though. Also don’t be an idiot. Drink responsibly and don’t operate motor vehicles after consuming alcohol.

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Health

6 Ways to Protect Male Fertility As National Sperm Counts Plummet

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In a previous article I satirically covered the term “soy boy.” In this article I intend to demonstrate a more serious and measurable issue facing modern men, namely male fertility and how to combat the plummeting sperm counts and testosterone levels in the past two decades. In an article, healio.com reported on a study published in the Journal of Clinical Endocrinology and Metabolism stating,

“The interesting thing we discovered was that, on average, when we measured the testosterone in the blood of a 60-year-old in 1989 it was higher than that in a different 60-year-old measured in 1995,” said Thomas Travison, PhD, of the New England Research Institutes, Watertown, Mass. “We observed the same phenomenon over a wide range of ages. Although testosterone loss is common as men age, it is often associated with diabetes, abdominal obesity, sexual dysfunction, depression and other adverse conditions.”

We know through research that the testosterone levels and sperm count are dropping over time but the science is slim on narrowing down exactly what is causing the drop. The most likely conclusion is that it is likely caused by a combination of biological and environmental factors. One of the commonly reported contributing factors include maternal chemical/plastics exposure while the male child is in the womb.  Also reported contributing factors include high percentage of body fat and sedentary lifestyle habits.

Ways to protect my sperm count and raise my chances at conceiving.

  1. Avoid nicotine and drugs. When trying to conceive, try to avoid nicotine intake completely. This goes for smoking, chewing, or vaping. Nicotine lowers sperm count and decreases motility of the sperm. It can negatively affect libido and increase chances of impotence. Nicotine also can have negative effects on the sperm’s DNA, increasing the risk of health problems of an unborn baby. Drugs like marijuana, heroin, and cocaine can cause a whole host of issues for your reproductive system which lead to loss of sperm motility and quality.
  2.  Back off the booze. Over consumption of alcohol can lead to decreased quality and quantity of sperm. In a paper published by Mary Ann Emanuele, M.D. and Nicholas V. Emanuele, M.D. titled ‘Alcohol Effects on Male Reproduction‘ they state, “The male reproductive system consists of the hypothalamus, the anterior pituitary gland, and the testes. Alcohol can interfere with the function of each of these components, thereby causing impotence, infertility, and reduced male secondary sexual characteristics.”
  3. Lower caffeine intake. When the concept that caffeine may have a negative impact on sperm count many scientists theorized that caffeine may bear quite a bit of responsibility in the wider sperm count decline. After researching the subject however scientist came to the conclusion that caffeine from coffee or tea wasn’t as detrimental as caffeine consumed in the form of a sugary soft drink.
  4. Work on your weight. Fat tissue or Adipose tissue in specific places on the body can play a role in how your body metabolizes substances, like Androgen for instance. In a report by The World Journal of Men’s Health, “Within fat tissue, enzymes such as aromatase and aldo-keto reductase 1C are responsible for metabolizing testosterone into estrogen and 5-dihydrotestosterone into inactive metabolites. Adipose tissue can also affect the secretion of gonadotropin, which influences the formation of androgen in the testes.” Also exercise can effect sperm count as well so don’t be afraid to hit the gym.
  5. Improve your diet. Eat foods which are rich with antioxidants. Fruits, vegetables, and even a glass of red wine with dinner can all be beneficial to sperm health. Avoid any kind of soy intake. Soy contains phytoestrogens that mimic estrogen. This can effect testosterone levels which in turn means less sperm. Ingredients to avoid are soy sauce, edamame, and tofu.
  6. Take a supplement. You should always research supplements before deciding which ones are right for you. Specifically in regards to sperm count and quality, a deficiency in vitamin C, zinc, and/or folic acid greatly hinder the state of the sperm. These deficiencies can also cause chromosomal abnormalities in sperm which may lead to miscarriages.
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Marketing for Men

WATCH: Male BuzzFeed Staffers Discover They Have Testosterone Levels Of 12 Year Old Boys

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The crew over at BuzzFeed decided to tempt fate in a segment of “The Try Guys.”

The cast had their testosterone levels measured. Anyone who has seen the show shouldn’t be all that surprised that the crew came out with VERY low levels.

Jim Hoft of The Gateway Pundit reported, “The man-boys at BuzzFeed scored extremely low when compared to a normal male.” Hoft continued, “In fact their testosterone levels closely matched those of a 12 year-old boy.”

Hoft also posted the testosterone table, and so will I.

For reference material here is the video in which they undergo the test. WARNING: Viewing this video may lower testosterone levels… I am purely speculating.

This is shocking if one is familiar with their other works including titles like, “The Try Guys Try Drag For The First Time” or “The Try Guys Wear High Heels For A Night.”

Don’t get me wrong, I am all for all types of males being represented in media. I am glad that BuzzFeed has cornered the market on beta males. It seems to fit their image.

Source:
BuzzFeed
Gateway Pundit

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